Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Retail volume sales in microwaves are sliding into negative declines, which are expected to continue over the forecast period. Previously, we had seen decent volume growth in microwaves, thanks to players offering more affordable and value-for-money…
A microwave oven is a key appliance for consumers who demand convenience cooking appliances. Following a strong, but relatively limited, drop in retail volume sales in 2020, caused by COVID-19 pandemic-related strict lockdowns and restricted retail…
Sales in microwaves continue on a declining volume trend, as such appliances are not seen as necessities and carry a negative image of being an unhealthy method of cooking. Overall, while the convenience microwaves offer is undeniable, most Turkish…
Retail volume sales have gained pace in 2023 amid rising interest in home cooking and the ongoing trend towards discounting activity and promotion. As with other consumer appliances, the adverse economic climate in 2023 and related inflation means…
Microwave sales in Canada witnessed a decline in volume sales growth throughout 2023, marking a continued correction from the heightened sales experienced earlier in the pandemic. This decline is consistent with the trend observed in the previous…
The Malaysian market for microwaves saw a decline in retail volume sales in 2023, continuing from 2022’s dip that followed a period of growth from 2019 to 2021. The decline is partly due to a reduced need for new or replacement microwaves after a…
Microwaves is enjoying steady volume growth as household penetration steadily rises. The category received a boost in 2022 following the surge of migrants from Ukraine. This was due to the huge numbers of people crossing the border into eastern…
Microwaves in India continued to experience muted demand in 2023, as consumers restricted their expenditure during a period of economic uncertainty. There were several other factors, such as the return of domestic help, reopening of restaurants,…
Household penetration of microwaves is already high in Portugal, with many consumers investing in this appliance during the COVID-19 years pandemic. Following the strong volume growth seen during the pandemic years, volume sales declined in 2022 and…
Sales in microwaves remain in a slump which is expected to deepen further over the coming years. This is largely due to a widely held perception that food prepared in a microwave is unhealthy due to the loss of nutrients. On the other hand, the more…