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Country Report

India Flag Wound Care in India

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Wound care registered steady current value growth of 5% in 2015 thanks to the general nature of these products. Most consumers only use such products when their wounds feel uncomfortable or hinder their daily routines.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson (India) Ltd continued to lead the category in 2015 with a 69% share of value sales. The company enjoys first mover advantage via its Band-Aid brand of sticking plasters/adhesive bandages, with Band-Aid also being synonymous with sticking plasters in India. The brand also benefits from nationwide distribution, not being limited to chemists/pharmacies but also sold in small independent retailers in residential neighbourhoods.

PROSPECTS

  • Changing lifestyles will continue to support wound care. Wound care products will continue to be available in the first aid kits kept in almost all households, but use will be restricted and need-based. This mature category is expected to see limited innovation and marketing over the forecast period, thus stifling its performance.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in India?
  • What are the major brands in India?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Wound Care in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wound Care by Category: Value 2010-2015
  • Table 2 Sales of Wound Care by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Wound Care: % Value 2011-2015
  • Table 4 LBN Brand Shares of Wound Care: % Value 2012-2015
  • Table 5 Forecast Sales of Wound Care by Category: Value 2015-2020
  • Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2015-2020

Consumer Health in India - Industry Context

EXECUTIVE SUMMARY

Consumer health achieves steady value growth in 2015

Self-medication and health and wellness witness strong growth among urban dwellers

Herbal/traditional product manufacturers continue to make their mark

Chemists/pharmacies remains the leading distribution channel

Weight management anticipated to lead forecast period growth

KEY TRENDS AND DEVELOPMENTS

Number of health-conscious consumers on the rise

Herbal/traditional products on the rise

Modern retail chains grow in popularity

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 8 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2010-2015
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 11 Sales of Consumer Health by Region: Value 2010-2015
  • Table 12 Sales of Consumer Health by Region: % Value Growth 2010-2015
  • Table 13 Sales of Consumer Health by Rural vs Urban: % Value 2015
  • Table 14 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 15 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 16 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 20 Forecast Sales of Consumer Health by Region: Value 2015-2020
  • Table 21 Forecast Sales of Consumer Health by Region: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Wound Care
    • First Aid Kits
    • Gauze, Tape and Other Wound Care
    • Sticking Plasters/Adhesive Bandages

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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