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Country Report

India Flag Wound Care in India

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Wound care remained a mature category with limited competition and lack of product advertisements and promotions. Consumers bought wound care products only on a need basis in 2014.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson maintained its lead with value share of 69% in 2014. The company continued to enjoy first mover advantage for its brand Band-Aid which leads wound care with value share of 52% in 2014. In addition to Band-Aid, the company’s other brands including Leukocrepe and Johnson & Johnson First Aid were also widely available and used by consumers across the country.

PROSPECTS

  • Wound care continued to be a mature category with a lack of innovation and marketing by existing manufacturers. Therefore, it is likely to stagnate in average value terms at constant 2014 prices over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in India?
  • What are the major brands in India?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Wound Care in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wound Care by Category: Value 2009-2014
  • Table 2 Sales of Wound Care by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Wound Care: % Value 2010-2014
  • Table 4 LBN Brand Shares of Wound Care: % Value 2011-2014
  • Table 5 Forecast Sales of Wound Care by Category: Value 2014-2019
  • Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2014-2019

Consumer Health in India - Industry Context

EXECUTIVE SUMMARY

Consumer health registers steady growth in 2014

Herbal/traditional products continues to enjoy strong sales

Domestic companies lead consumer health in terms of share

Chemists/pharmacies continues to rule retail distribution

Weight management is expected to drive growth in the future

KEY TRENDS AND DEVELOPMENTS

Rising awareness regarding health and wellness drives growth

International companies continue to dominate majority of value sales

Unconventional retail channels continue to be the strongest

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 8 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2009-2014
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 11 Sales of Consumer Health by Region: Value 2009-2014
  • Table 12 Sales of Consumer Health by Region: % Value Growth 2009-2014
  • Table 13 Sales of Consumer Health by Rural vs Urban: % Value 2014
  • Table 14 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 15 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 16 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 20 Forecast Sales of Consumer Health by Region: Value 2014-2019
  • Table 21 Forecast Sales of Consumer Health by Region: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Wound Care
    • First Aid Kits
    • Gauze, Tape and Other Wound Care
    • Sticking Plasters/Adhesive Bandages

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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