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Country Report

India Flag Wound Care in India

| Pages: 22

Price: US$900

About this Report

Executive Summary

TRENDS

  • Wound care registered value growth of 5% in 2013. It grew the slowest in total consumer heath during the year as it is a mature category with a lack of company activity in terms of innovation and promotion/marketing.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson (India) Ltd continued to be the leader with a 71% market share in terms of value in 2013. The company, with its flagship brand Band Aid for sticking plasters/adhesive bandages, is synonymous with sticking plasters. Also, the company’s brand for gauze, tape and other wound care, Dynacrepe, is also a well-established brand.

PROSPECTS

  • Being a mature category with a lack of innovation and marketing by companies, wound care will see a stable value CAGR at constant 2013 prices over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in India?
  • What are the major brands in India?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Wound Care in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wound Care by Category: Value 2008-2013
  • Table 2 Sales of Wound Care by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Wound Care: % Value 2009-2013
  • Table 4 LBN Brand Shares of Wound Care: % Value 2010-2013
  • Table 5 Forecast Sales of Wound Care by Category: Value 2013-2018
  • Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2013-2018

Consumer Health in India - Industry Context

EXECUTIVE SUMMARY

Awareness of OTC medicines continues to be low

Health and wellness witnesses strong growth among urban consumers

Competition between domestic and international companies remains intense

Chemists/pharmacists are the leading retail channel in 2013

Sports nutrition is expected to lead value sales growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Herbal/traditional medicines continue to dominate consumer health

Changing urban lifestyles drive the growth of health and wellness

Retail sales via unconventional channels witness strong growth in 2013

Knowledge of OTC options continues to be low among the rural population

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 8 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2008-2013
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 11 Sales of Consumer Health by Region: Value 2008-2013
  • Table 12 Sales of Consumer Health by Region: % Value Growth 2008-2013
  • Table 13 Sales of Consumer Health by Rural vs Urban: % Value 2013
  • Table 14 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 15 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 16 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
  • Table 20 Forecast Sales of Consumer Health by Region: Value 2013-2018
  • Table 21 Forecast Sales of Consumer Health by Region: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Wound Care
    • First Aid Kits
    • Sticking Plasters/Adhesive Bandages
    • Gauze, Tape and Other Wound Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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