Demand for wound care is expected to continue to grow in constant value terms (2023 prices), as Thai consumers resume the habit of exercising, travelling and taking part in other physical activities. There will always be a demand for sticking plasters/adhesive bandages and gauze, tape and other wound care products since injuries will continue to occur, while Thais also tend to buy spare wound care products to keep at home as part of a DIY first aid kit.
The expanding middle class in Thailand is anticipated to drive up demand for higher-quality goods, including wound care products, in the foreseeable future. As living standards rise, consumers will seek out premium products that meet their evolving needs, such as.
Store-based retailers will likely continue to dominate the distribution of wound care over the forecast period. Such products are easily found in convenience stores, supermarkets, hypermarkets, drugstores and pharmacies, especially in times of emergencies.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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