Alcoholic Drinks

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…

Overall, alcoholic drinks continued to grow in total volume sales terms in 2022, albeit at a more moderate pace than in 2021, while maintaining low double-digit total current value growth. The main reason for continuous positive development was the…

Retail volume sales of beer dropped slightly in 2022, mainly due to the ongoing recovery of the on-trade channel. Thus, total volume sales rose over 2022. Foodservice outlets continued to gradually reopen and consumers regained confidence and…

Cider/perry remained a popular option in Switzerland at the end of the review period. The category continued to enjoy a steady, if slightly slower, growth in demand in 2022. Overall, volume and current value sales rose in off- and on-trade terms.…

RTDs recorded strong on- and off-trade volume and current value growth in 2022. This remained one of the most innovative and a perceived young category within alcoholic drinks in Switzerland. RTDs cater to various prevailing consumer demand trends in…

Spirits performed very well in 2022 with total volume sales recording high single-digit growth and total current value sales seeing a double-digit increase. The main growth driver continued to be on-trade sales as the reopening of society following…

In 2022, wine registered moderate total volume growth, while recording strong total current value growth. While volume and value sales increased in both the retail and foodservice channels, growth was mainly driven by the on-trade recovery, as…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The on-trade continued its recovery in the Western European alcoholic drinks market in 2022. However, it still has some ground to make up after the losses inflicted by the COVID-19 restrictions in 2020. The off-trade, after seeing a demand spike in…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

2023 was undoubtedly a challenging year for alcoholic drinks in the UK. Overall, volume sales in both on-trade and off-trade fell when compared to 2022. On the other hand, value sales continued to rise, mainly driven by unit price increases as a…

Total volume sales of beer in the UK declined in 2023. However, while off-trade volume sales continued to stabilise following the boost which came as a result of the pandemic, leading to another marginal dip in 2023 via this channel, at-home…

As with many other alcoholic drinks categories, total volume sales of cider/perry in the UK marginally declined in 2023. Cider/perry in the off-trade channel is quite mature, and following a boost from pandemic-related restrictions, demand continued…

In stark contrast to many other alcoholic drinks categories, RTDs in the UK recorded a positive performance in 2023. Growth was seen in both off-trade and on-trade channels, with the latter experiencing a more dynamic performance than the dominant…

Spirits in the UK experienced another weak performance in 2023, recording both on-trade and off-trade volume declines. Sales via the on-trade channel were negatively impacted by high cost of living and the desire among local consumers to save money,…

Volume sales of wine in the UK declined in both on-trade and off-trade channels in 2023. On-trade was impacted by the high cost of living as many consumers reined in their spending and reduced their frequency of visits to pubs, bars and restaurants.…

Sales of alcoholic drinks in France declined in total volume terms in 2023, following moderate growth in 2022 and strong growth in 2021. Factors contributing to this stagnation included the impact of elevated inflation, which made consumers more…

2023 was a tough year from beer with sales declining across all categories in total volume terms. Although sales continued to report healthy growth in total current value terms this was due to the impact of high inflation and rising production costs…

Although sales of cider/perry declined in total volume terms in 2023 the category actually reported a more stable performance than earlier in the review period. The main contributors to this slight improvement were the recovery of on-trade sales as…