Alcoholic Drinks

Alcoholic drinks has recovered from the COVID-19 pandemic in 2022, after being negatively impacted in 2020 due to the closure of establishments that sell alcoholic beverages and food. In 2021, the situation started to improve, with a full recovery on…

In 2022, alcoholic drinks recovered from the COVID-19 pandemic in line with restrictions easing, which has had numerous benefits for on-trade sales. However, the industry overall now faces a new set of challenges due to global inflation which is…

With the easing of Coronavirus (COVID-19) threat and related restrictions, the reopening of hotels and restaurants and rebound in tourism flows led to healthy on- and off-trade volume growth of alcoholic drinks in 2022. As the purchase of alcohol can…

Despite the fallout from the war in Ukraine, which led to high inflation, stemming from high energy prices, alcoholic drinks performed relatively well, with healthy volume growth and constant value sales increasing slightly. This was backed up by…

Non alcoholic beer has been gaining popularity fast in Pakistan. The prohibition of alcohol consumption for Muslims aids sales of non alcoholic beer. It is mostly consumed by young adults, especially university students and 18-30-year-olds in…

After two years of volume decline, beer registered healthy volume growth in 2022. One contributing factor to the increased sales was a large influx of Russian migrants, as they looked to escape the consequences of the war. In addition, though was…

The Pakistani market provides limited access to spirits, and alcoholic drinks in general, with whiskies, gin and vodka the most readily purchased spirits. Consumers in the country have restricted access to and limited opportunities to try new…

Performance for spirits was much more muted than for beer and wine in 2022, with only a slight increase in volume sales. Vodka continued to be the most popular spirit, accounting for over nine-tenths of volume sales. However, in recent years there…

Wine registered very healthy volume growth in 2022, partly supported by a huge drop in excise duty for locally, produced wine (see below). Another contributing factor to the increased sales was a large influx of Russian migrants, as they looked to…

In 2022, the recovery from COVID-19 as well as from the political events of 2020 continued to be seen in alcoholic drinks in Azerbaijan. A strong recovery in the tourism industry as COVID-19 restrictions were eased and then completely lifted…

In 2022, beer showed a positive trend, with total volume sales recording a modest increase, driven by a strong performance in the on-trade. The recovery of the market due to the restoration of tourist flows as well as a generally more stable…

Cider/perry posted only marginally positive growth in 2022 as its recovery after the steep decline seen in sales in 2020 seemed to run out of steam. Following the double-digit decline in 2020, cider/perry showed a modest rebound in volume sales terms…

RTDs continues to be among the smallest alcoholic drinks categories in Azerbaijan, with young adult consumers as its main target audience. Traditionally, the category has been perceived as an affordable way to drink and, in 2022, it received a new…

Vodka continues to be the dominant product area in overall spirits, still accounting for close to 90% of spirits sales in total volume terms in 2022. This means that the dynamics in vodka generally determine the performance of overall spirits, with…

In addition to being a staple at large social gatherings such as weddings and parties, wine is traditionally among the alcoholic drinks most commonly consumed when Azerbaijanis come together with friends and family in smaller numbers in private…

Total volume sales of alcoholic drinks in China turned to decline in 2022, as although the off-trade experienced low single-digit volume growth, the on-trade experienced a double-digit volume decline due to the far-reaching consequences of the…

Following a rebound in total beer volumes in 2021, sales fell at a low single-digit rate in 2022, due to the wide spread of the Omicron variant of COVID-19. Many regions experienced lockdowns, causing a lack of consumption occasions. On-trade…

The cider/perry category in China witnessed a remarkable surge in 2022, characterised by a double-digit total volume growth rate, driven by growth in off-trade sales. This sustained expansion can be ascribed to consumers’ unwavering inclination…

In 2022, off-trade sales of RTDs exhibited remarkable growth in volume terms, displaying another year of double-digit increase. This upswing can primarily be attributed to the exceptional performance of spirit-based RTDs. RTDs in China witnessed a…

The impact of the COVID-19 pandemic on spirits in China was profound in 2022, as the closure of on-trade establishments during lockdowns had a detrimental effect on sales in the category. However, amidst these challenging circumstances, there was a…