Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Australian wine stocks rose for a second consecutive year, with over two billion litres of Australian wine in inventory by the end of 2022, up 8% from the previous year, according to Wine Australia. This was the result of a record production year in…
Many Australians spent the two first years of COVID-19 experimenting with creating cocktails at home. As the pandemic eased in 2022, this resulted in a cocktail boom in the on-trade, as these increasingly educated cocktail connoisseurs sought…
RTDs continued to lead the alcoholic drinks industry in terms of total volume growth in 2022, thanks to burgeoning demand in Australia. The category was to a large extent shielded from the impact of COVID-19, as by far the dominant channel for RTDs…
COVID-19 caused significant disruptions to on-trade sales throughout 2020 and 2021, with mobility restrictions and border closures limiting footfall at restaurants, bars, and other venues. Even as Australia began to ease restrictions towards the end…
After two years of significant decline, on-trade volume sales of beer saw a strong rebound in 2022, as consumer behaviour in Australia gradually normalised post-COVID-19. Even after lockdowns and restrictions ended, the return of footfall and…
In 2022, alcoholic drinks in Australia saw little movement in total volume sales. However, 2022 was a transitionary year for alcoholic drinks in Australia, as the country gradually normalised after all restrictions and border closures were lifted at…
As the country emerged from the COVID-19 pandemic, the wine industry found itself at cross-roads. With wine being quite a mature category, strong innovation in spirit-based RTDs has created strong competition for wine, with RTDs positioned as…
The health and wellness trend seen globally and in New Zealand, particularly amongst millennial consumers, has been influencing demand for ‘better-for-you’ drinks, such as zero-alcohol beers, lighter wines, low-alcohol seltzers, and lower carb and…
RTDs (Ready-to-Drink beverages) have maintained their position as the strongest performing category within the alcoholic drinks market in New Zealand. Historically plagued by a reputation for being high in sugar, targeted toward children, and…