Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
After two years of significant decline, on-trade volume sales of beer saw a strong rebound in 2022, as consumer behaviour in Australia gradually normalised post-COVID-19. Even after lockdowns and restrictions ended, the return of footfall and…
In 2022, alcoholic drinks in Australia saw little movement in total volume sales. However, 2022 was a transitionary year for alcoholic drinks in Australia, as the country gradually normalised after all restrictions and border closures were lifted at…
As the country emerged from the COVID-19 pandemic, the wine industry found itself at cross-roads. With wine being quite a mature category, strong innovation in spirit-based RTDs has created strong competition for wine, with RTDs positioned as…
The health and wellness trend seen globally and in New Zealand, particularly amongst millennial consumers, has been influencing demand for ‘better-for-you’ drinks, such as zero-alcohol beers, lighter wines, low-alcohol seltzers, and lower carb and…
RTDs (Ready-to-Drink beverages) have maintained their position as the strongest performing category within the alcoholic drinks market in New Zealand. Historically plagued by a reputation for being high in sugar, targeted toward children, and…