Alcoholic Drinks

In 2022, volume sales of alcoholic drinks experienced a slight improvement, primarily driven by the revival of the on-trade sector. However, there has been a noticeable shift among consumers towards reduced alcohol consumption, largely influenced by…

While the shifting public perception and policy guidance of COVID-19 from pandemic to endemic would, under isolated circumstances, stabilise channel shifts and drive the recovery of on-trade consumption, the confounding factors of inflation and…

Beer continues to lose market share to other types of alcoholic drinks, most notably RTDs and spirits. Almost all the categories within beer are in decline, with the only exception being non-alcoholic beer. The young population of the country is…

In the last five years, non alcoholic beer in the US has seen a renaissance, displaying growth unmatched by any other beer category. Long viewed as a hollow version of its alcoholic analogue, trailblazing and award-winning new products, aided by…

Cider/perry has experienced a sluggish recovery, with sales slightly declining in 2022. The category has relied heavily on the on-trade sector for growth, while the off-trade sector has faced challenges. The lacklustre performance can be attributed…