Alcoholic Drinks

Cider, as a mature category in Finland, is being promoted as a lighter option to wine and a suitable accompaniment to meals. It is particularly marketed as a complement to fish, seafood, and spicy dishes. Sweeter ciders are positioned as ideal…

Aligned with the full reopening of establishments following COVID-19, on-trade cider/perry volume sales continued to see solid growth. However, sales were more challenging for the off-trade, which saw minor growth, having competition from food…

In 2022, beer experienced an almost complete recovery in total volume terms compared to 2019 pre-pandemic sales levels. In comparison to 2021, there was a much stronger recovery in on-trade sales, albeit this led to a decline in off-trade sales. The…

A very hot and long summer, with heatwaves that boosted drinks consumption, the strong recovery of tourist flows and local consumers willing to go out and socialise, after the severe limitations of the Coronavirus (COVID-19) pandemic, provided very…

Beer showed a strong performance in volume terms in 2022, as all pandemic-related restrictions were lifted and consumers began to return to their usual routines, including spending time in pubs, which are an integral part of the country’s social…