Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Following a two-year period of decline, cider/perry volumes saw buoyant growth in 2022, with sales approaching pre-pandemic levels. This was driven by the recovery of the on-trade, following two years of social distancing and lockdown measures, due…
On-trade volume sales, and total volume sales, posted a strong increase in 2022, to move close to the pre-Coronavirus (COVID-19) level. Growth was derived from the reopening of the market, resulting in an increase in domestic consumption via the…
Cider, as a mature category in Finland, is being promoted as a lighter option to wine and a suitable accompaniment to meals. It is particularly marketed as a complement to fish, seafood, and spicy dishes. Sweeter ciders are positioned as ideal…
Aligned with the full reopening of establishments following COVID-19, on-trade cider/perry volume sales continued to see solid growth. However, sales were more challenging for the off-trade, which saw minor growth, having competition from food…
Beer continued to record a positive performance in 2022, with total volume growth of 5%. This was largely driven by a second consecutive year of strong on-trade volume growth, with 2022 being the first restriction-free year for on-trade venues since…
In 2022, beer experienced an almost complete recovery in total volume terms compared to 2019 pre-pandemic sales levels. In comparison to 2021, there was a much stronger recovery in on-trade sales, albeit this led to a decline in off-trade sales. The…
A very hot and long summer, with heatwaves that boosted drinks consumption, the strong recovery of tourist flows and local consumers willing to go out and socialise, after the severe limitations of the Coronavirus (COVID-19) pandemic, provided very…
Beer showed a strong performance in volume terms in 2022, as all pandemic-related restrictions were lifted and consumers began to return to their usual routines, including spending time in pubs, which are an integral part of the country’s social…
Fast growth in 2021 and 2022 almost saw beer return to its 2019 pre-Coronavirus (COVID-19) total volume sales level by the end of the review period. This performance was driven by the reopening of the market as the threat of the pandemic and related…
Summer is the most important season for breweries in Finland, but in 2022, after a cool spring, the summer did not see any longer periods of hot weather either. As a result, sales were disappointing compared to the previous summer. Inflation, the…