Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Cider, as a mature category in Finland, is being promoted as a lighter option to wine and a suitable accompaniment to meals. It is particularly marketed as a complement to fish, seafood, and spicy dishes. Sweeter ciders are positioned as ideal…
On-trade volume sales, and total volume sales, posted a strong increase in 2022, to move close to the pre-Coronavirus (COVID-19) level. Growth was derived from the reopening of the market, resulting in an increase in domestic consumption via the…
Following a two-year period of decline, cider/perry volumes saw buoyant growth in 2022, with sales approaching pre-pandemic levels. This was driven by the recovery of the on-trade, following two years of social distancing and lockdown measures, due…
Cider/perry continued to see double-digit total volume and total current value growth in 2022, as the category continued to develop and grow as the threat of Coronavirus (COVID-19) and related restrictions eased and lifted. Cider benefited from its…
At the beginning of the review period, Heineken heavily invested in cider/perry. The company had the ambition of making cider/perry a mainstream category within alcoholic drinks, with the goal of making both the Jillz brand and Apple Bandit major…