Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
While analgesics are expected to register double-digit current value growth, constant value and volume growth is expected to be much more moderate, as inflation continues to be high. Any growth there is Chufa supported by population growth, as well…
Consumers are increasingly embracing self-medication, especially for minor illnesses, and this contributed to modest growth in 2023, as well as continuing population growth. Analgesics have achieved a substantial penetration rate in Cameroon,…
Regional differences and the standard of living in the area greatly influences consumer buying behaviour. Regions have different cultural and social norms that impact the types of products that are purchased and the way they are marketed. For…
Analgesics experienced a rise in unit prices due to inflationary pressure, which pushed up the price of imported medications and locally-produced options. Current value growth accelerated in 2023 as a result of this trend. Brand loyalty remains…
Analgesics in the Middle East and Africa faces challenges against the backdrop economic slowdown. Self-medication, generics and product innovation have positively influenced demand, but lower consumer confidence and economic turmoil in key markets…