Baby Food

Kraft Heinz Co ranked sixth in the global dairy products and alternatives industry in 2022, focusing mainly on the US market. To strengthen its position in the market, the company is implementing a transformation strategy. It is renovating its…

Yili is the fourth largest dairy player in the world, with the majority of sales in China, also with presence in Asia Pacific countries such as Singapore, Uzbekistan, etc. The company has experienced steady growth in recent years. Key drivers include…

As an international leader in dairy, Danone has achieved sustained value growth in the face of challenging economic conditions. It has demonstrated resilience by introducing innovations across its core categories, while its yoghurts performed well in…

Mengniu is the fifth largest dairy player in the world, with significant sales of dairy products in China. The company has benefited from market momentum after the COVID-19 pandemic, as dairy products – especially drinking milk – are believed to be…

Baby food in Vietnam is projected to experience a further, if marginal, drop in retail volume (tonnes) sales over 2023, partly as a result of economic difficulties. The majority of Vietnamese consumers, especially in low-income households, still do…

Baby food is expected to register both healthy current value and volume growth, with a rising birth rate supporting volume sales. While inflation is still high, it is easing. In addition, the increasing numbers of women in the workforce is also…

Milk formula registered positive retail volume growth for the third consecutive year in 2023. Price increases are creating some changes to demand, with budget-conscious parents shifting to cheaper alternatives, such as cow´s milk. Since the COVID-19…

Baby food suffered heavy losses in 2022 as large numbers of families fled the country following Russia’s invasion. The category’s recovery in 2023 continues to be limited by the significantly smaller consumer base for these products. Besides which,…

The average retail current unit price of baby food is set to increase considerably in 2023. Baby food is becoming less affordable during a period of very high inflation in Turkey. This is causing a sharp slowdown in retail volume growth across baby…

In 2022 and 2023, the landscape for prepared baby food has seen an increase in the presence of local Tunisian brands, such as Natulyn. These brands have gained popularity among Tunisian consumers and are primarily sold in supermarkets and…

2023 is showing continued inflationary pricing – particularly so in the case of formula, where. producers leveraged pricing to regain losses suffered during 2022 shortages. Although Abbott Laboratories Inc’s temporary production halts increased…

Baby food continues to recover from the pandemic-related disruptions observed in 2020. Retail volume growth is evident across milk formula and other baby food categories as busy local parents have less time to prepare food at home, and demand safe…

Inflationary pressures have been impacting baby food, a category that was already suffering from limited growth even prior to the pandemic. Although most families have now returned to the country, the socioeconomic revival in 2022 was met with rising…

Baby food failed to display the same degree of dynamism as many other categories within dairy products and alternatives in 2023, due to the falling birth rate. While family is still of utmost importance to Filipinos, women are increasingly pursuing…

The COVID-19 pandemic meant a domestic shift for many consumers. As parents found themselves confined more to their homes, mothers had more time to focus on their children, with many in the Netherlands breastfeeding their babies for more months than…

Despite lower birth rates, growth in baby food is positive, with retail volume growth rising, despite the landscape seeing double-digit inflation throughout 2022. The increase in retail volume is aided by parents being back in the office, leading to…

Baby food is seeing positive value and volume growth in 2023, supported by the return to normality following the era of the COVID-19 pandemic and, in turn, consumers’ return to out-of-home lifestyles – despite the sluggish birth rates in Thailand…

Taiwan's birth rate continued to decline in 2022, reaching a historic low point. One of the main reasons for the decline was the impact of the pandemic, as many couples postponed their weddings, resulting in a continuous decrease in the married…

A decrease in births in 2022 impacted baby food in 2023, translating into slower growth than the previous year. Breastfeeding continues to be positively encouraged in the country, with mothers being aided to continue breastfeeding for longer periods.…

Baby food is facing challenges in Sweden, with the declining birth rate dampening retail volume sales. However, due to inflation and increasing production costs, baby food saw fast price rises in 2022 and continued to face growing prices at the…

A low birth rate is behind the continuing decline of baby food sales in Spain in 2023. Spain’s birth rate is being negatively affected by economic challenges and changes in social and cultural norms. Traditional expectations of having a large family…

Baby food is set to continue to exhibit growth in retail current value terms in South Korea in 2023, with some variations observed at the category level. This increase in value sales can be attributed to inflation-induced p rice rises, as when…

The average unit price of milk formula is set to see a double-digit rise in 2023 overall, due to inflation and rising production costs. The rising unit price of milk formula is set to result in a retail volume decline for this category in 2023, as…

Milk formula is contracting in volume terms overall due to the declining birth rate and stronger promotion of breastfeeding. Much of the latter has been facilitated by the establishment of a special association that supports breastfeeding. There is…

Retail volume sales of baby food in Slovakia saw a modest contraction in 2023. While the category was fairly resilient to the impact of price increases, due to the fact parents are accustomed to prioritising the health and wellbeing of their…

Milk formula in Singapore is set to see a continued decline in retail volume sales in 2023, impacted by the resumption of travel across the Singapore-Malaysia land borders. From 1 May 2022, cross-border public bus services (SBS Transit Ltd, SMRT…

Baby food is witnessing robust growth in retail volume and current value terms as consumers return to their pre-pandemic lifestyles. Parents are spending less time at home and therefore have more limited time for cooking children’s meals. At the same…

Baby formula saw volume sales fall in 2022 and the category has continued to struggle in 2023, mainly due to the ongoing change in Saudi culture. Years ago, Saudis used to have many children, with an average family having around five or six children.…

Value growth in baby food is being supported by inflation and, thus, high unit prices in 2023, whereas volume is flat. Unit prices have been pushed up by the rising costs for transport, storage, and distribution logistics, in particular for baby…

Retail volume sales of baby food saw modest growth in 2023, continuing the trend of the previous year. Demand for milk formula in Portugal is strongly dependant on professional guidance. Consumers first make contact with medical professionals at the…

Poland has been witnessing a continuous decline in its population since 2012, with the number of births in 2022 reaching a post-war low. According to the Central Statistical Office (GUS), in 2022, the number of births was estimated at 305,000, which…

Baby food is expected to register both healthy constant value and volume growth. With society being fully opened up, young parents appreciate the convenience of baby food. Milk formula continues to account for the vast majority of value sales, with…

The baby food category is led by Nestlé Pakistan Ltd with formula milk brands Bunyad and Nido both household names in Pakistan, offering high quality at low prices. Milk formula remains the dominant form of baby food in Pakistan with doctors and…

In 2023 baby food overall in Norway is recording a dip in retail volume sales. This trend is not isolated, however - a strong uptick in unit prices echoes the broader surge in food costs observed across various categories and product areas.…

Baby food is witnessing marginal declines in retail volume terms, due to the falling birth rate and negative population trends in Macedonia. The declining numbers of live births to Macedonian women in recent years has limited demand for baby food,…

In 2023, baby food in Nigeria exhibits robust positive growth in terms of value, surpassing the figures recorded in 2022. However, the scenario is different in terms of volume sales, with all categories of baby food experiencing a decline. The…

During the COVID-19 lockdowns more parents were able to stay at home, giving them the time needed to prepare fresh food for their babies. However, as the economy is returning closer to what it was like before the pandemic, consumers are returning to…

In 2023, the Moroccan landscape of parenthood is undergoing a profound transformation driven by a notable decline in birth rates. This trend began before the COVID-19 pandemic and has been accentuated by economic uncertainties stemming from the…

With the health crisis finally being declared over by the WHO in 2023 many companies decided to bring their staff back to the office. While some companies deployed hybrid work arrangements others have brought their staff back into the office full…

In 2023, baby food is expected to continue to recover from decreases in retail volume sales in the early-to-mid review period. However, the growth in demand is predicted to be moderate, with retail volume sales in 2023 slightly lower than at the…

During 2023, baby food Lithuania registered moderate positive sales growth in retail volume terms, while value sales increased strongly as a result of inflation and subsequent unit price increases. The main reason for the positive developments in the…

Baby food recorded further volume decline in 2023 as the birth rate in Latvia continues to decline. Also, price increases in the category have further weakened demand in 2023, depressing volume sales. Consumers have been preparing more food at home…

In spite of high inflation, both dried baby food and milk formula is expected to register an increase in current value and volume sales. A rising birth rate supports the increase. Value sales for prepared baby food still remains negligible, as it is…

Baby food is expected to register double-digit current value growth and much more moderate constant value growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak economy and leading…

Milk formula is set to see a decline in retail volume terms in Japan in 2023, due to the continuous decline in the number of new born babies. Although the birth rate in Japan has been continuously declining for decades, the pandemic accelerated the…

Baby food is significantly affected by a high inflation rate in 2022 and 2023. The upturn in the inflation rate, which gained momentum in March 2022 and in subsequent months, is, however, on the downturn in 2023. The rush of Italian consumers to…

All of the players in baby food have increased prices during 2023, despite the price-sensitivity of consumers. Companies have increased prices due to high inflation, rising costs of shipping and raw materials. In addition, the decreasing value of the…

One of the most important trends in baby food in Ireland in 2023 was the increased focus on health and wellness, which manifested most clearly in the increasing interest in clean label products and those with functional ingredients. With consumer…

In Indonesia, current value sales of powdered milk formula have been primarily driven by price increases. However, price sensitivity among local consumers has led to a more cautious approach towards purchasing powdered milk formula. Moreover, the…

Nestlé has an established leadership of baby food in India, as it is synonymous with trust and assurance of quality. Nestlé’s leading brand Cerelac has been at the forefront of development, with a greater focus on creating variants of dried baby food…