Beer

Market research on the alcoholic drinks industry. Standardised an...

Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Strategy Briefing

Beer in Eastern Europe

Jul 2021

On-trade sales of beer collapsed in 2020 as Coronavirus (COVID-19) led to the closure of bars, pubs and restaurants. While off-trade sales continued increasing, picking up some of the lost on-trade sales, the size of the on-trade decline as well as…

USD 1,325
Country Report

Beer in Georgia

Jun 2023

Growing numbers of tourists and immigrants, mostly people affected by the outbreak and course of the war in Ukraine, stimulated strong total volume sales growth for beer in 2022. The on-trade channel was the major driver of total volume sales growth…

USD 1,195
Country Report

Beer in Bosnia and Herzegovina

Jun 2023

Despite price hikes, beer continued to witness volume growth in 2022 supported by the recovery of the on-trade. Significant unit price increases were visible across all product categories as rampant inflation pushed up costs and producers were forced…

USD 1,195
Country Report

Beer in Bulgaria

Jun 2023

In 2022, beer in Bulgaria saw a slight increase in retail volume terms thanks to the preference for lower-alcoholic drinks and awareness of the health benefits of beer. However, although on-trade beer volume sales continued recovering post-pandemic,…

USD 1,195
Country Report

Beer in North Macedonia

Jun 2023

Beer continued to see moderate total volume growth in 2022 and high inflation impacted average unit prices. The category is still performing below pre-pandemic levels mainly due to limited on-trade performance, which continues to recover slowly post…

USD 1,195
Country Report

Beer in Poland

Jun 2023

The year 2022 was anticipated as a return to normality after the upheavals brought on by the pandemic, marked by resumption of entertainment events, concerts, meetings and the lifting of COVID-19 restrictions in foodservice. However, Poland’s beer…

USD 1,195
Country Report

Beer in Romania

Jun 2023

The Romanian beer market faced substantial challenges in 2022, predominantly stemming from the combination of escalating inflation, rising energy and transport costs, and the war in Ukraine. These influences considerably disrupted the supply of raw…

USD 1,195
Country Report

Beer in Serbia

Jun 2023

Serbians returned to the on-trade in greater numbers in 2022 as COVID-19 fears subsided and restrictions were lifted with this continuing to drive volume sales of beer. Lager remains by far the most popular beer in Serbia, although smaller beer…

USD 1,195
Country Report

Beer in Slovakia

Jun 2023

Total volume sales of beer recorded a decline in 2022 due to the increasing prices of beer units. With inflation in Slovakia reaching double-digit growth, it has become more challenging for consumers to afford the same quantities of non-essential…

USD 1,195
Country Report

Beer in Slovenia

Jun 2023

The inflation rate increased sharply in 2022 leading to double-digit growth in beer unit prices. Nevertheless, soaring beer prices have not heavily affected demand for beer, with volume growth rates elevated compared to 2021 levels. The recovery in…

USD 1,195
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