Beer

Total volume sales of beer recorded moderate growth in 2022, strengthened by the government price control programme, huge investment in terms of advertising and brand innovation, and the Football World Cup. Following considerable growth in 2021, beer…

Sales of premium lager beers experienced a surge in 2022, driven by consumers in higher socioeconomic segments who were less affected by the pandemic's economic impact, as well as those in medium socioeconomic segments seeking indulgence during…

Following the remarkable success of beer in 2021, the category demonstrated resilience and continued to achieve total volume growth in 2022. The return of socialisation, events, and on-trade consumption occasions played a significant role in…

As one of the best performing categories of alcoholic drinks over much of the review period, beer was expected to avoid significant struggles during 2022. These expectations seemed to be confirmed by results from the first half of the year. However,…

Beer sales have been accelerating in Colombia over the review period, and this is reflected in the improvement in per capita consumption. Colombians tend to be heavy drinkers especially at weekends, but this pattern is shifting towards more moderate…