Beer

Retail volume sales of beer dropped slightly in 2022, mainly due to the ongoing recovery of the on-trade channel. Thus, total volume sales rose over 2022. Foodservice outlets continued to gradually reopen and consumers regained confidence and…

The long-awaited post-pandemic rebound of on-trade sales materialised in 2022, as most foodservice outlets were fully reopened for the entire year, in sharp contrast to the closures affecting the previous year. In March 2022, nightclubs were also…

Just like alcoholic drinks as a whole, beer was characterised by a strong recovery of on-trade sales at the cost of off-trade sales in 2022, when COVID-19 finally became a manageable problem and public life and the going out habits of consumers…

2022 saw growth rates accelerate in beer as the category registered double-digit total volume growth. This positive performance can be seen as a sign that the category has well and truly entered its post-pandemic recovery phase as on-trade sales of…

Beer saw a fairly flat performance in volume terms in 2022, when compared to the previous year. While on-trade volumes continued to edge towards their pre-COVID-19 levels, thanks to the removal of pandemic-related restrictions, off-trade sales were…

There was a decline in total beer volume sales in 2022, which was largely driven by the resumption of international travel in the wake of the COVID-19 crisis. This led to increases in cross-border trade and duty free sales, which, in turn, suppressed…

Following the outbreak of COVID-19 and the closure of pubs and bars, the complete re-opening of the Horeca channel led to growth in the on-trade for 2022. In addition, the return of international travel acted as a further boost for sales, while the…

Beer continued to record a positive performance in 2022, with total volume growth of 5%. This was largely driven by a second consecutive year of strong on-trade volume growth, with 2022 being the first restriction-free year for on-trade venues since…

In 2022, beer experienced an almost complete recovery in total volume terms compared to 2019 pre-pandemic sales levels. In comparison to 2021, there was a much stronger recovery in on-trade sales, albeit this led to a decline in off-trade sales. The…

A very hot and long summer, with heatwaves that boosted drinks consumption, the strong recovery of tourist flows and local consumers willing to go out and socialise, after the severe limitations of the Coronavirus (COVID-19) pandemic, provided very…

Beer showed a strong performance in volume terms in 2022, as all pandemic-related restrictions were lifted and consumers began to return to their usual routines, including spending time in pubs, which are an integral part of the country’s social…

Fast growth in 2021 and 2022 almost saw beer return to its 2019 pre-Coronavirus (COVID-19) total volume sales level by the end of the review period. This performance was driven by the reopening of the market as the threat of the pandemic and related…

Summer is the most important season for breweries in Finland, but in 2022, after a cool spring, the summer did not see any longer periods of hot weather either. As a result, sales were disappointing compared to the previous summer. Inflation, the…

On-trade beer sales continued to grow strongly in 2022, while off-trade sales saw moderate growth. This was due to the lifting of all remaining COVID-19 restrictions in February 2022. As such, total volume sales of beer saw positive growth, with…

During 2022, the Spanish beer category maintained total volume growth, and sales nearly returned to the level seen in 2019. This made it one of the only alcoholic drinks categories that, in general, recovered from the impact of the pandemic. The…

Following the trend seen across alcoholic drinks in 2022, the performance of beer was highly polarised. Indeed, following two consecutive years of strong growth through the off-trade channel, off-trade sales declined in 2022. This was mostly due to a…

At first sight, sales of beer in France look flat. However, within this situation we see some contrasted results. The bad news: without great surprise, off-trade sales of beer suddenly waned in 2022 due to the recovery of on-trade, following the end…

This regional briefing discusses value and volume market sizes, growth since 2016, channel distribution and company shares in the region. It analyses the huge impact of the COVID-19 pandemic, along with the performance of craft producers,…