Beer

Beer sales continued to record a healthy growth rate in 2019, with particularly dynamic performances seen in Nigeria and Cameroon. However, this has come to an abrupt halt in 2020, with the arrival of Coronavirus (COVID-19) resulting in a slump in…

In 2020, the global alcoholic drinks market faced a genuinely unprecedented collapse that proved to be far worse than the depths of the 2008 Great Recession while overshadowing every other major regional, macro or black swan event-driven crisis in…

On-trade sales of beer collapsed in 2020 as Coronavirus (COVID-19) led to the closure of bars, pubs and restaurants. While off-trade sales continued increasing, picking up some of the lost on-trade sales, the size of the on-trade decline as well as…

This regional briefing discusses value and volume market sizes, growth since 2016, channel distribution and company shares in the region. It analyses the huge impact of the COVID-19 pandemic, along with the performance of craft producers,…

With alcoholic drinks prohibited under Islamic law, beer sales in the Saudi Arabian market are totally reliant on non alcoholic beer. The COVID-19 crisis led to a marked decline in non alcoholic beer sales in 2020. The Saudi Arabian Government took a…

Heineken has been making good progress in recovering from pandemic-driven disruption; however, along with the rest of the industry, it is now having to contend with sharp rises in costs and the potential impact of the cost of living crisis on demand.…

The metal beverage can is gaining ground rapidly in the beverage industries of both Latin and North America. Cans continue to grow share in their core categories of beer and carbonates while expanding into a diverse mix of new functional and…

Having seen a marked decline in 2020 as a result of the COVID-19 pandemic, beer volume sales continued recovering in Algeria by growing in 2022, with a similar positive growth rate as in 2021. In current value terms, the overall performance of beer…

As one of the best performing categories of alcoholic drinks over much of the review period, beer was expected to avoid significant struggles during 2022. These expectations seemed to be confirmed by results from the first half of the year. However,…

At first sight, sales of beer in France look flat. However, within this situation we see some contrasted results. The bad news: without great surprise, off-trade sales of beer suddenly waned in 2022 due to the recovery of on-trade, following the end…

Total volume sales of beer exceeded the pre-COVID-19 level in 2022, due to the border reopening, as well as the removal of pandemic restrictions. On-trade businesses saw encouraging growth in volume sales due to the loosening of government…

Multi Bintang Indonesia PT Tbk continues to lead the Indonesian beer category, with its strength founded on its wide range of products - which includes but is not limited to lager, flavoured lager, low alcohol and non alcoholic beer - as well as…

Following the trend seen across alcoholic drinks in 2022, the performance of beer was highly polarised. Indeed, following two consecutive years of strong growth through the off-trade channel, off-trade sales declined in 2022. This was mostly due to a…

Beer posted a total volume increase in 2022, thanks to a rebound in on-trade sales. In March 2022, Japan ended the COVID-19 quasi-emergency in all prefectures, and foodservice outlets were able to operate without any restrictions. As a result,…

Beer prices observed significant increases in 2022, which can be explained by the rising costs of supplies, amongst which barley and aluminium were the most affected, and by other inflationary pressures. However, the total volume consumption of beer…

On-trade beer consumption continued to increase strongly in 2022, as following the relaxation of restrictions in 2021, restrictions on dine-in were fully removed in Singapore in 2022. From 29 March 2022, the 22.30hrs cut-off for the sale and…

Off-trade volume sales of beer in South Korea marginally declined in 2022 as demand for imported lager, which had been driving the growth of the country’s beer consumption at home, was sluggish. Although popular brands such as Budweiser continued to…

During 2022, the Spanish beer category maintained total volume growth, and sales nearly returned to the level seen in 2019. This made it one of the only alcoholic drinks categories that, in general, recovered from the impact of the pandemic. The…

Following a further slowdown in the number of new COVID-19 cases in 2021, consumers and businesses, including the beer industry, seemed to be dealing with yet another serious inflation problem in 2022. The increase in production, shipping, and…

Total volume sales of beer in the United Arab Emirates continued to record double-digit growth in 2022, as consumers resumed socialising after restrictions were further eased. The strong volume growth recorded by beer was additionally fuelled by the…

In the last five years, non alcoholic beer in the US has seen a renaissance, displaying growth unmatched by any other beer category. Long viewed as a hollow version of its alcoholic analogue, trailblazing and award-winning new products, aided by…

Beer in Vietnam witnessed a full recovery in volume terms in 2022, following a slump in demand in 2020 and 2021, when sales registered negative-figure declines. At the peak of the pandemic, all restaurants, bars and pubs were required to close, which…

Total volume sales of beer recorded moderate growth in 2022, strengthened by the government price control programme, huge investment in terms of advertising and brand innovation, and the Football World Cup. Following considerable growth in 2021, beer…

Sales of premium lager beers experienced a surge in 2022, driven by consumers in higher socioeconomic segments who were less affected by the pandemic's economic impact, as well as those in medium socioeconomic segments seeking indulgence during…

Beer continues to lose market share to other types of alcoholic drinks, most notably RTDs and spirits. Almost all the categories within beer are in decline, with the only exception being non-alcoholic beer. The young population of the country is…

On-trade beer sales continued to grow strongly in 2022, while off-trade sales saw moderate growth. This was due to the lifting of all remaining COVID-19 restrictions in February 2022. As such, total volume sales of beer saw positive growth, with…

A number of key sporting events boosted beer sales in 2022. Guayaquil hosted the final of the Copa Libertadores bringing many tourists in from Latin America, most of them Brazilians who enjoy drinking beer. Amstel launched a special commemorative…

Beer continued to lead the market for alcoholic drinks in Egypt in 2022, remaining the most popular alcoholic choice among consumers. Given the reasonable price, it remained the most affordable option for the average consumer, with prices for beer…

Summer is the most important season for breweries in Finland, but in 2022, after a cool spring, the summer did not see any longer periods of hot weather either. As a result, sales were disappointing compared to the previous summer. Inflation, the…

Growing numbers of tourists and immigrants, mostly people affected by the outbreak and course of the war in Ukraine, stimulated strong total volume sales growth for beer in 2022. The on-trade channel was the major driver of total volume sales growth…

Fast growth in 2021 and 2022 almost saw beer return to its 2019 pre-Coronavirus (COVID-19) total volume sales level by the end of the review period. This performance was driven by the reopening of the market as the threat of the pandemic and related…

Beer dominates sales of alcoholic drinks in the country in total volume terms, but despite this these products continue to see growing interest from Guatemalan consumers. Beer saw strong growth in total volume terms in 2022 boosted by the sustained…

Beer showed a strong performance in volume terms in 2022, as all pandemic-related restrictions were lifted and consumers began to return to their usual routines, including spending time in pubs, which are an integral part of the country’s social…

Heineken NV (GBO), which is represented by Tempo Beer Industries Ltd in Israel, was one of the players forced to increase its prices in 2022, starting in Q1 and with the announcement of further price hikes later in the year. The reason for this was…

Total beer volume showed flat (positive) dynamics in 2022, with a decline seen in off-trade due to the ongoing recovery of on-trade following the era of the pandemic. Furthermore, the increase in excise tax for beer in 2022 placed downwards pressure…

Domestic mid-priced lager brands like Tiger, Carlsberg Green Pilsner, Heineken and Anchor Smooth enjoyed strong growth in 2022 due to their visibility on retailers’ shelves and wide channel coverage in both the off-trade and on-trade. Consumers…

Following free trade agreements signed by Morocco with its economic partners such as the EU, the US and other countries, customs authorities have been applying a gradual reduction on customs duties on beer and wine. Beer customs duties were…

As New Zealand emerges from the COVID-19 pandemic, the performance of beer was characterised by strong growth in two key categories – ales and non-alcoholic beers, with both categories recording double digit growth. With the categories operating at…

A very hot and long summer, with heatwaves that boosted drinks consumption, the strong recovery of tourist flows and local consumers willing to go out and socialise, after the severe limitations of the Coronavirus (COVID-19) pandemic, provided very…

In 2022, flavoured/mixed lager saw the strongest performance of all beer categories, with double-digit total volume growth. While this growth was derived from a relatively low base when compared with more mature beer categories, such as standard…

In 2022, beer experienced an almost complete recovery in total volume terms compared to 2019 pre-pandemic sales levels. In comparison to 2021, there was a much stronger recovery in on-trade sales, albeit this led to a decline in off-trade sales. The…

2022 saw marked growth for beer in the Philippines, in both volume and current value terms, reinforced by a range of factors which contributed to a robust increase in beer consumption across the category. Enhanced consumer mobility, coupled with…

Beer continued to record a positive performance in 2022, with total volume growth of 5%. This was largely driven by a second consecutive year of strong on-trade volume growth, with 2022 being the first restriction-free year for on-trade venues since…

The beer category is recovering in 2022 after two difficult years of trading when sales contracted in volume terms. Tunisians were able to visit restaurants, hotels, bars after two years of closure, whilst the relaxation of travel restrictions saw…

Following the outbreak of COVID-19 and the closure of pubs and bars, the complete re-opening of the Horeca channel led to growth in the on-trade for 2022. In addition, the return of international travel acted as a further boost for sales, while the…

Despite price hikes, beer continued to witness volume growth in 2022 supported by the recovery of the on-trade. Significant unit price increases were visible across all product categories as rampant inflation pushed up costs and producers were forced…

In 2022, beer in Bulgaria saw a slight increase in retail volume terms thanks to the preference for lower-alcoholic drinks and awareness of the health benefits of beer. However, although on-trade beer volume sales continued recovering post-pandemic,…

Beer sales have been accelerating in Colombia over the review period, and this is reflected in the improvement in per capita consumption. Colombians tend to be heavy drinkers especially at weekends, but this pattern is shifting towards more moderate…

Beer registered healthy volume growth in 2022. Part of the reason for the positive performance was increased socialising, as society fully opened up post pandemic lockdowns. The FIFA World Cup in December also contributed to the high levels of…

Influences on local consumer purchasing decisions and behaviour when it comes to beer have evolved over time in Kenya. While pricing used to be a key driver, there is now a discernible shift towards a more nuanced, sophisticated buying behaviour that…