Butter and Spreads

In 2023, margarine and spreads is projected to continue to be the dominant category in retail volume and value sales terms, followed by butter, with cooking fats sales still negligible. The popularity of margarine and spreads is underpinned by its…

Volume growth is expected to be muted for butter in 2023. With inflation still high, though easing, consumers are expected to be price sensitive and as a result opt for more affordable margarine and spreads rather than butter. The situation is…

Butter and spreads saw accelerated growth in retail volume terms in 2023, thanks to the continuation of the home cooking and baking boom, which took off during the pandemic and which showed no signs of abating, despite that fact that consumers spent…

Butter and spreads is benefitting from the resumption of tourism following the reopening of society after the pandemic years. Indeed, Thailand’s tourism trade is again booming, which positively impacts sales via foodservice channels. Many sales of…

In March 2022, as pandemic restrictions gradually eased, a coexistence with the virus emerged. Consequently, the number of confirmed cases began to peak, reaching new daily highs. During the initial two quarters of 2022, most consumers stayed home to…