Butter and Spreads

Butter has long been a staple dairy ingredient in German cuisine, with a rich history and cultural significance. After two years of pandemic-driven home seclusion, which benefited the consumption of butter as cooking and baking were adopted as…

Due to the increase in price points, general inflation, and consumers' lower disposable incomes, the demand for butter has decreased. Consumers have looked to make butter last longer, to purchase cheaper varieties or simply remove the product from…

2023 saw more stability in the average unit price of butter after steep unit price increases during 2022, which was a particularly challenging year for category players as they battled with rising production and distribution costs at a time of high…

During the Coronavirus (COVID-19) pandemic, consumers found or rediscovered a passion for cooking/baking and the demand for quality, but also traditional, butter increased. Thus, COVID-19 in Italy saw demand increase strongly as consumers stocked up…

Butter and spreads in Norway continues to contract in terms of retail volume sales in 2023, with the decline driven in part by the societal return to pre-pandemic patterns and behaviour. As Norwegians embrace outdoor activities anew and reduce their…