Butter and Spreads

In 2023, margarine and spreads is projected to continue to be the dominant category in retail volume and value sales terms, followed by butter, with cooking fats sales still negligible. The popularity of margarine and spreads is underpinned by its…

Volume growth is expected to be muted for butter in 2023. With inflation still high, though easing, consumers are expected to be price sensitive and as a result opt for more affordable margarine and spreads rather than butter. The situation is…

Butter and spreads registered a modest increase in retail volume terms in 2022 and a similar performance is expected in 2023. As a mature category, there is little room for growth in butter and spreads. However, the category experienced high demand…

In June 2022 Ukrainian dairy manufacturers were granted duty-free exports to the EU for one year. This was extended for one more year in 2023 as part of ongoing efforts to support Ukraine’s economy while it continues to cope with the impact of…

In 2023, overall retail volume sales of butter and spreads are projected to see positive growth, albeit driven by the performance of margarine and spreads. Conversely, there is expected to be a drop in retail volume sales of butter, as well as a…

2022 was a challenging year for butter in Tunisia, with a critical volume decline of over 30% due to the continuous shortage of butter caused by the lack of milk production by farmers. Low levels of milk production was caused by a range of factors,…

Value growth in butter and spreads is attributed to skyrocketing unit prices across all subcategories. While some of the trends here can be traced to fast-moving consumer goods (FMCG) industry-wide embrace of a “price-over-volume” strategy,…

Butter and spreads continues to face substantial challenges in 2023 as the supply chain remains unstable, milk prices fluctuate, and labour remains an issue. Indeed, as feed and fertiliser prices that plateaued in September 2022 remain extremely…

Due to inflationary pressures arising from global supply chain issues, recent price increases in retail have impacted dairy categories, and butter and spreads is no exception. Moreover, due to rising health awareness, some consumers are also veering…

Butter and spreads saw accelerated growth in retail volume terms in 2023, thanks to the continuation of the home cooking and baking boom, which took off during the pandemic and which showed no signs of abating, despite that fact that consumers spent…