Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Trends as noted in other categories are also of a similar note in cider/perry. 2022 witnessed another strong drop in off-trade, which was slightly offset by the strong recovery of on-sales in creperies (Breton crêpe restaurants) where the bulk of…
Demand for cider/perry continued to grow in 2022, both in the on-trade and off-trade. This was due to several factors. Firstly, the relatively low penetration of these products, especially in modern grocery retailing, presents wide margins for…
The total volume increase in cider/perry in 2022 was driven by significant growth in the on-trade. Since cider is so strongly linked to social occasions, the lifting of the COVID-19 restrictions in early 2022, the reopening of on-trade…
Aligned with the full reopening of establishments following COVID-19, on-trade cider/perry volume sales continued to see solid growth. However, sales were more challenging for the off-trade, which saw minor growth, having competition from food…
Cider, as a mature category in Finland, is being promoted as a lighter option to wine and a suitable accompaniment to meals. It is particularly marketed as a complement to fish, seafood, and spicy dishes. Sweeter ciders are positioned as ideal…
On-trade volume sales, and total volume sales, posted a strong increase in 2022, to move close to the pre-Coronavirus (COVID-19) level. Growth was derived from the reopening of the market, resulting in an increase in domestic consumption via the…
Following a two-year period of decline, cider/perry volumes saw buoyant growth in 2022, with sales approaching pre-pandemic levels. This was driven by the recovery of the on-trade, following two years of social distancing and lockdown measures, due…
Cider/perry continued to see double-digit total volume and total current value growth in 2022, as the category continued to develop and grow as the threat of Coronavirus (COVID-19) and related restrictions eased and lifted. Cider benefited from its…
At the beginning of the review period, Heineken heavily invested in cider/perry. The company had the ambition of making cider/perry a mainstream category within alcoholic drinks, with the goal of making both the Jillz brand and Apple Bandit major…
In terms of total volume terms, cider/perry recorded growth of 2% in 2022. This growth was primarily driven by on-trade with a volume sales increase of 11% in comparison to off-trade’s marginal decline. On-trade performed significantly better in…