Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Expansion in Asia Pacific is a long-standing focus for Carlsberg as it contends with maturity and volume stagnation in many of its established European beer markets. Its leading market, China, remains central to strategy, while non-alcoholic beer…
Cider/perry remained a popular option in Switzerland at the end of the review period. The category continued to enjoy a steady, if slightly slower, growth in demand in 2022. Overall, volume and current value sales rose in off- and on-trade terms.…
AB InBev - the world’s largest brewer - benefits from an offer that spans a broad range of geographies, beer categories and price points, which boosts its capacity to adapt. Flexibility will prove advantageous, given the array of challenges currently…
Sales of cider/perry declined in 2022 after a brief revival in fortunes in 2021. Cider/perry has struggled to establish as significant demand as in other markets with it having a bad reputation for its high sugar content. With consumers becoming…
Cider witnessed strong growth in 2022 and continued to gain back the losses incurred during the COVID-19 pandemic. The consumer foodservice industry returned to operating at full capacity in 2022, leading to a resurgence in demand for cider, which is…
Cider/perry continued to see a dip in off-trade volume sales in 2022. The growing popularity of flavoured/mixed lager had a negative effect on cider/perry. Cider/perry retail unit prices rose in 2022 due to the galloping inflation in the country.…
The local cider/perry landscape is relatively small compared to other alcohol subcategories, but it has observed modest growth recently. This is due to local consumers becoming increasingly interested in trying new kinds of alcohol and searching for…
The cider/perry category in China witnessed a remarkable surge in 2022, characterised by a double-digit total volume growth rate, driven by growth in off-trade sales. This sustained expansion can be ascribed to consumers’ unwavering inclination…
COVID-19 caused significant disruptions to on-trade sales throughout 2020 and 2021, with mobility restrictions and border closures limiting footfall at restaurants, bars, and other venues. Even as Australia began to ease restrictions towards the end…
Demand for cider/perry remains limited in Nigeria, as it not a product with which many local consumers are familiar. Indeed, such products only became widely available in Nigeria around a decade ago. However, cider/perry maintained total volume…