Cider/Perry

In 2020, the global alcoholic drinks market faced a genuinely unprecedented collapse that proved to be far worse than the depths of the 2008 Great Recession while overshadowing every other major regional, macro or black swan event-driven crisis in…

AB InBev - the world’s largest brewer - benefits from an offer that spans a broad range of geographies, beer categories and price points, which boosts its capacity to adapt. Flexibility will prove advantageous, given the array of challenges currently…

Expansion in Asia Pacific is a long-standing focus for Carlsberg as it contends with maturity and volume stagnation in many of its established European beer markets. Its leading market, China, remains central to strategy, while non-alcoholic beer…

Cider/perry became and innovative and dynamic marketplace with the distribution alliance between Cerveceria y Maltería Quilmes SAICAyG (AB-Inbev) and Bodegas Cuvillier at the beginning of 2021, which notably increased the penetration of ciders at a…

COVID-19 caused significant disruptions to on-trade sales throughout 2020 and 2021, with mobility restrictions and border closures limiting footfall at restaurants, bars, and other venues. Even as Australia began to ease restrictions towards the end…

Similar to the overall alcoholic drinks market, cider/perry experienced a strong rebound in on-trade sales at the expense of off-trade sales in 2022, as the COVID-19 situation improved and consumer habits returned to normal. This resulted in…

Cider/perry posted only marginally positive growth in 2022 as its recovery after the steep decline seen in sales in 2020 seemed to run out of steam. Following the double-digit decline in 2020, cider/perry showed a modest rebound in volume sales terms…

The cider/perry retail landscape was declining fast in 2022, driven by a general decrease in the consumption of alcohol, aligned to rising health trends, as well as a lack of investment seen in the cider/perry market. A key challenge for the…

The consumption of cider in Bolivia is primarily focused on holiday seasons such as Christmas and New Year celebrations, where it is typically used for toasting. Bolivian consumers have a preference for sweeter ciders, which they often pair with…

Thanks to renewed consumer demand, cider/perry saw volume sales stabilise following a period of fluctuations brought on by the COVID-19 pandemic. Strong volume growth was achieved in 2022 amidst rising unit prices caused by rampant inflation.…

It is important to understand consumer behaviour during times of high inflation, especially in Brazil, including the inflationary situation in 2022. Inflation has been a long-standing issue in Brazil, and the memory of high inflation during the 1990s…

In 2022, cider/perry in Bulgaria continued its upward trajectory, surpassing 2019 volume sales in the off-trade channel as open-air socialising, concerts, festivals and garden parties resumed post-pandemic. Meanwhile, record high current value sales…

Cider/perry has experienced a sluggish recovery, with sales slightly declining in 2022. The category has relied heavily on the on-trade sector for growth, while the off-trade sector has faced challenges. The lacklustre performance can be attributed…

A young category in Chilean alcoholic drinks, cider was historically dominated by many small, craft brands, most of which were located in the south of the country where a cider culture and apple production prevailed. However, the fast growth and…

The cider/perry category in China witnessed a remarkable surge in 2022, characterised by a double-digit total volume growth rate, driven by growth in off-trade sales. This sustained expansion can be ascribed to consumers’ unwavering inclination…

Cider/perry remained by far the smallest of the five main alcoholic drinks categories in Colombia in 2022, and was also the only one to contract in volume terms. There is no real tradition of cider/perry consumption in the country and so the category…

Cider/perry is comparatively new in Croatia, first developing visible share in 2010. The relative immaturity has driven strong growth from a low base over the review period. Off-trade consumption of cider/perry continued to grow in 2022, benefiting…

Aligned with the full reopening of establishments following COVID-19, on-trade cider/perry volume sales continued to see solid growth. However, sales were more challenging for the off-trade, which saw minor growth, having competition from food…

Cider/Perry continued to be niche product in terms of value and volume sales. However, it registered high double-digit volume growth in 2022. Cider/perry benefitted from the removal of pandemic restrictions and increased socialising through on-trade…

Sales of cider/perry remained negligible in Ecuador in 2021.

Cider/perry continued to see a dip in off-trade volume sales in 2022. The growing popularity of flavoured/mixed lager had a negative effect on cider/perry. Cider/perry retail unit prices rose in 2022 due to the galloping inflation in the country.…

Cider, as a mature category in Finland, is being promoted as a lighter option to wine and a suitable accompaniment to meals. It is particularly marketed as a complement to fish, seafood, and spicy dishes. Sweeter ciders are positioned as ideal…

Trends as noted in other categories are also of a similar note in cider/perry. 2022 witnessed another strong drop in off-trade, which was slightly offset by the strong recovery of on-sales in creperies (Breton crêpe restaurants) where the bulk of…

Cider/perry saw significant growth in both total volume and current value terms in 2022, driven in large part by increasing demand from the younger generations of legal drinking age in Germany. This demand was influenced by the trends towards…

On-trade volume sales, and total volume sales, posted a strong increase in 2022, to move close to the pre-Coronavirus (COVID-19) level. Growth was derived from the reopening of the market, resulting in an increase in domestic consumption via the…

Volume sales of cider/perry were negligible in Guatemala in 2021 and this is unlikely to change over the forecast period.

Due to the removal of pandemic restrictions, cider/perry observed modest total volume growth in 2022 compared with the previous year. This was partly due to the solid performance of the off-trade, whilst the sustained opening of on-trade outlets led…

Like the other main areas of Hungary’s alcoholic drinks market, cider/perry saw growth in total volume sales slow sharply in 2022 as the rapidly rising cost of living prompted consumers to rein in discretionary spending. It continued to perform…

Cider/perry held only a negligible presence in India in 2021. Given the country’s hot climate and interest in sparkling drinks it would suggest there is a potential market for these products, although currently cider/perry is only being produced on a…

Cider faces significant competition in the on-trade setting. Amongst the products providing notable competition to cider is shochu/soju. In the Indonesian market, shochu/soju is mostly consumed mixed with juice, which dilutes it to a similar level of…

Following a two-year period of decline, cider/perry volumes saw buoyant growth in 2022, with sales approaching pre-pandemic levels. This was driven by the recovery of the on-trade, following two years of social distancing and lockdown measures, due…

There is a lack of innovation in cider/perry, thus suppressing potential growth in the category. For example, we are not seeing the same styles of numbers of product developments to stimulate consumer demand. Added to which, the consumer base of…

Demand for cider/perry continued to grow in 2022, both in the on-trade and off-trade. This was due to several factors. Firstly, the relatively low penetration of these products, especially in modern grocery retailing, presents wide margins for…

Cider/perry witnessed an increase in total volume sales in 2022, thanks to a rebound in on-trade sales. In March 2022, Japan ended the COVID-19 quasi-emergency in all prefectures, and foodservice outlets were able to operate without any restrictions.…

Cider has always been a tiny niche in Kazakhstan, with a fragmented presence of brands imported from Russia, Sweden, France, and Lithuania. Due to low consumer awareness and no culture supporting cider, it remains as an occasional alternative to beer…

Cider/perry in Kenya saw further expansion in 2022, with new entrants such as Kenya Originals, for example, bringing fresh products to the table. In 2022, Kenya Originals launched its KO cider, featuring distinctive flavour profiles including KO lime…

Cider witnessed strong growth in 2022 and continued to gain back the losses incurred during the COVID-19 pandemic. The consumer foodservice industry returned to operating at full capacity in 2022, leading to a resurgence in demand for cider, which is…

Sales of cider/perry declined in 2022 after a brief revival in fortunes in 2021. Cider/perry has struggled to establish as significant demand as in other markets with it having a bad reputation for its high sugar content. With consumers becoming…

There was high global inflation in 2022 due to various factors including the fallout from the pandemic and importantly Russia's invasion of Ukraine. This in turn led to an increase in the cost of raw materials. In particular packaging costs…

Over the review period, cider lost share to still light grape wine and sparkling wine, which are perceived as trendier and more sophisticated options. However, although this trend is still being observed in the category, budget limitations and…

Cider/perry was not present in Morocco at the end of the review period, no is data available to suggest the category’s entry over the forecast period.

Cider/perry experienced strong growth during the early stages of the review period, with premiumisation trends driving the reinvigoration of the category. However, the same underlying growth drivers that benefited the category are now hurting it, as…

Demand for cider/perry remains limited in Nigeria, as it not a product with which many local consumers are familiar. Indeed, such products only became widely available in Nigeria around a decade ago. However, cider/perry maintained total volume…

Due to ongoing consumer demand, cider/perry sales continued to show growth in 2022, albeit at a rate in the single-digit percentage range. This contrasts with earlier in the review period when growth was in the double and even triple-digit…

Off-trade volume sales of cider/perry declined in 2022 due to the resumption of cross-border trade and international travel, as well as the impact of high inflation and the strong increase in unit prices. The shift towards on-trade also had an…

In recent years sales of cider/perry in Poland have shown a plateauing trend with a downward bias. This follows an extended period of decline, which has resulted in a lower base level for these products, albeit with a loyal customer base. The market…

Cider/perry continued to see double-digit total volume and total current value growth in 2022, as the category continued to develop and grow as the threat of Coronavirus (COVID-19) and related restrictions eased and lifted. Cider benefited from its…

The performance of cider/perry in Romania in 2022 was greatly influenced by several significant factors. On the one hand, there was a marked increase in product prices, and on the other, there was a reduction in consumer purchasing power. The decline…

Cider/perry in Serbia continued to see strong and stable volume growth in total volume terms in 2022, although growth continued to come from a small consumer base. The on-trade channel witnessed stronger volume and value growth although this was…

Despite the easing of restrictions on nightlife businesses, the on-trade consumption of cider/perry failed to return to growth in 2022. However, the strongest volume decline was seen by the off-trade channel. Historically, much of the consumption of…