Consumer Health

Wound care registered an increase in demand in 2023, continuing the trend of the previous year. This was due mainly to the greater number of New Zealanders taking part in sports and other physical activities, which were likely to cause minor…

With lockdowns being in the past, Australians have finally been able to return to their usual lifestyles. With physical activities such as sports returning to full capacity, the demand for wound care products has picked up over the last two years.…

Weight management and wellbeing saw continued growth in in current value terms in 2023, with obesity being a key driver of demand. The country currently has one of the highest obesity rates among adults within OECD countries, with one in three adults…

As more consumers become concerned with their health and diet, the demand for weight loss products has increased in Australia. The weight management and wellbeing category is mostly made up of meal replacement products, which are typically powdered…

Retail sales of vitamins registered a marked slowdown in growth in current value terms in 2023, as consumers’ lives began to normalise post-pandemic. During 2022, a severe flu season, coupled with a new wave of COVID-19, saw New Zealanders flocking…

A heavy reliance on imported ingredients and overseas manufacturing continues to impact input costs for vitamins in Australia, with rising freight costs, rising ingredients prices, and delivery delays pushing up the average unit price for the…

Sports nutrition continued to perform well in New Zealand in 2023, as consumers looked to improve their health and wellbeing. The COVID-19 pandemic served as a wake-up call for many New Zealanders, many of whom were keen to make lifestyle changes in…

Protein/energy bars has been performing well, and is set to grow at almost the same rate as sports protein powder in 2023, accounting for between and quarter and third of value sales within overall sports nutrition in Australia. More companies are…

Retail sales of sleep aids registered accelerated growth in current value terms in 2023, continuing the upward trajectory seen over the review period. Many New Zealanders struggled to achieve the recommended seven to eight hours sleep each night, and…

Australian consumers have become increasingly aware of the need for high-quality sleep to improve their overall health. With sleep experts recommending over seven hours of sleep for adults for the best result, consumers are searching for ways to not…

Paediatric consumer health saw continued growth in current value terms in 2023. This was due, in part, to a higher number of cases of colds and flu, with the influenza B virus, which spread throughout most of 2023, being particularly harmful for…

Compared with previous years, the rate of vaccination for children in Australia has declined in 2023, leaving the younger demographic more vulnerable to colds and flu. Given the nation endured an extended influenza season, sickness amongst children…

Demand for NRT smoking cessation aids remained strong in New Zealand in 2023, amidst a consistent decline in the prevalence of smoking in the country. According to Euromonitor data, an estimated 12% of adults in New Zealand smoked on a daily basis in…

Australians have become increasingly aware of the negative side-effects associated with smoking, with information being widely available online, and also due to warnings on cigarette packets. The persistent efforts from the Australian government to…

The health and wellness trend continued to fuel demand for herbal and traditional products in 2023. Local consumers actively sought out products they perceived as more natural in an effort to reduce their exposure to chemicals. Herbal and traditional…

Demand for herbal/traditional products is set to continue to rise in 2023, driven by the health and wellness trend. As consumers seek to reduce their exposure to artificial ingredients and chemicals, Australians are becoming more and more interested…

Eye health is a major global concern with short-sightedness (myopia) affecting people from a younger age. This is thought to be due to lifestyle factors, including reduced exposure to sunlight, and the propensity of the population to spend more time…

Eye health is an ongoing concern for Australians, with this worsening for many people over the last five years. With rates of chronic eye conditions such as myopia increasing amongst consumers, there is growing demand for eye care products to help…

The increasing propensity of consumers to dine out, following the ending of COVID-19 restrictions, triggered a rise in demand for digestive remedies in New Zealand in 2023, continuing the trend that was seen during the second half of the previous…

Diarrhoeal remedies is set to see solid growth in Australia in 2023, with more Australians finding themselves in need of such products compared with previous years. Australians are spending more time outside the home, and are once again vulnerable to…