Consumer Health

Emerging from the pandemic, Latin America moved into a period of high inflation, with both factors hitting consumer health sales in 2022. The large Brazilian market was facing new health challenges in the form of arboviruses, especially dengue, in…

After seeing a weakening in its growth rate in 2020, when the pandemic first hit the region, consumer health in Asia Pacific has since been recording strong growth. Further sales increases are expected over the forecast period, driven by factors such…

While coughs, colds and the flu were less prevalent during the home seclusion of 2020, negatively impacting sales of cough and cold remedies in this year, they returned in full in the 2022/2023 winter season, with society fully reopened, boosting…

In Asia, the search of health-conscious young consumers for dietary supplement product efficacy is dominating market trends. They are susceptible to advertising but do extra research to make informed purchase decisions. Heightened health concerns,…

Although cost-of-living crises have been putting pressure on consumers’ purchasing power in a number of countries in Middle East and Africa, they can also provide momentum for consumer health sales. Some consumers, unable to afford visits to a…

The global market for consumer health continues to be influenced by the pandemic, leading to tepid real growth in 2022. With challenges such as global economic uncertainties, disruption in access to ingredients, supply chain issues and difficulties…

In 2023, the global marketplace for consumer health continued to be impacted by inflation and vacillating consumer demand, which limited innovation and acquisition strategies throughout the year. Nevertheless, strong growth can be found across the…

Mental health has emerged as a key consumer demand in the years since the COVID-19 pandemic. This briefing will examine survey data to understand how consumers are managing stress, where they go for support, and what other health issues they suffer…

Asia Pacific and North America maintain their lead in consumer health, although inflationary pressures impacted growth in constant terms. Although there is an increasing trend towards shopping online, store-based retailing remains the leading channel…

In the face of a worsening macroeconomic environment in 2022, M&A activity shrank compared to the strong performance in 2021, and that slower trend is likely to continue in 2023. Investors are waiting for global economic trends and consumer health…

This report highlights the results of Euromonitor’s Voice of the Industry: Consumer Health 2022 survey, alongside commentary and context from Euromonitor International experts.

Consumer health companies have announced strong sustainability commitments, mirroring consumers’ accelerating worry. The industry starts behind other adjacencies that have navigated their environmental commitments for years; the consumer health…

In 2021, mergers and acquisitions in consumer health roared back, as economies opened up and consumer sentiment rode high from widespread vaccine access and unprecedented fiscal stimulus, to see its highest gains in years. However, the boom in M&A in…

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the consumer health industry, drawing on the Voice of the Industry: Consumer Health Survey.

Expectations for the global consumer health industry have improved slightly for Q2 2021. Improved macroeconomic forecasts due to widening vaccination rates in markets such as the US will benefit consumer health, especially as consumers emerge from…

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

Amid the uncertainty of COVID-19 in 2020, consumer health companies scaled back on mergers and acquisitions, instead focusing on portfolio rationalisation and cost cutting. In 2021, the industry is expecting a strong bounce back to historic rates of…

Direct selling has been a dominant channel for vitamins and dietary supplements in China, but due to consumer complaints and claims of exaggerated advertising, the Chinese government carried out the so-called “100 Days of Action” in January 2019,…

The COVID-19 pandemic brought consumers online more than ever before, and, as a result, retailers have ramped up their efforts to appeal to consumers. Nevertheless, e-commerce growth has slowed from high double digits in 2020 to single-digit growth.…

In Asia Pacific, key factors of digitalisation, industry upgrades, and demographic shifts are collectively reshaping the landscape and consumer behaviours. This report explores the motivations, preferences and purchasing patterns of health and beauty…