Consumer Health

Wound care tends to show high demand during the summer when more skin is exposed and opportunities for outdoor leisure and sports activities increase, with this increasing the risk of picking up injuries. Sales of wound care therefore benefited in…

Demand for weight management and wellbeing products has continued to grow in the wake of the pandemic as consumers have looked to shed the weight gained during lockdown and home seclusion, but also due increased health consciousness. Although having…

Sales of multivitamins and single vitamins in Japan have continued to grow in current value terms in 2023, reflecting the ongoing consumer interest in healthy living. Multivitamins are seen as an easy and convenient way for consumers to address their…

Sports nutrition was one of the most dynamic areas of consumer health in Japan over the review period, including during and after the pandemic. The category has been rapidly expanding thanks to an increasingly health conscious population, but also…

The potential market for sleep aids is expanding in Japan off the back of an increasing number of consumers facing poor sleep quality and fewer hours of sleep. This drop in quality sleep is due in part to a rise in telecommuting and prolonged use of…

Overall, sales of paediatric consumer health are in decline in current value terms in Japan in 2023. Nonetheless, the performances vary by product category with some benefiting from a post-pandemic recovery while others are facing headwinds. For…

Regulations against smoking are becoming stricter worldwide, and the situation is no different in Japan. These stricter rules have encouraged large numbers of smokers to quit, especially since the law banning smoking indoors in principle (Health…

In 2023, with COVID-19 moving to a class 5 disease and restrictions on social behaviour being lifted, consumers started to go out without wearing masks, leading to an increase in influenza, infectious diseases with cough symptoms, and heat stroke. In…

With the pandemic declared to be over in 2023, sales of both standard eye care and allergy eye care have benefited from increased opportunities to get out and about, a recovery in the number of inbound travellers, but also high pollen counts.…

Sales of digestive remedies continue to see a strong recovery in 2023 in current value terms. Sales are rebounding from the negative impact of the pandemic with the lifting of restrictions increasing the opportunities for consumers to go out to eat…