Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Targeted marketing techniques such as segmentation and positioning have proven to be effective in boosting sales of paediatric consumer health products. Local brands seem to understand the concerns of parents when it comes to the wellbeing of their…
In 2021, Asia Pacific ranked first globally in terms of production output of pharmaceuticals and medical equipment, with a turnover of USD857 billion. Over 2021-2030, the region is expected to record the fastest production growth globally,…
The pandemic brought about a lot of interest in the topic of immunity in the consumer health industry. Many pharmaceutical companies, including the renowned French company Sanofi, have started establishing vaccine facilities to combat future…
Sports nutrition consists of both protein and non-protein products in Singapore. The former dominates local sales, covering protein/energy bars, sports protein powder (the largest value category) and sports protein RTD. One factor explaining the lack…
Vitamins is set to continue to see stable growth in Singapore in 2023, with multivitamins expected to perform slightly better than single vitamins due to Singaporeans’ preference for convenience and multifunctional products. At the same time, there…
Weight management and wellbeing continued to perform well in Singapore in 2023, aligned with increased health consciousness amongst Singaporeans. Of all categories, supplement nutrition drinks emerged as the fastest growing, with more consumers…
In Singapore, fluctuating community COVID-19 cases in 2020 and 2021 caused residents to become more reluctant to spend time outdoors. While there was a consistent interest in fitness for health improvement, many individuals formed the habit of…