Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Paediatric consumer health achieved strong current value growth in 2023, largely in response to rising unit prices and inflation impacting consumer health products in general. Consumer demand for children-specific consumer health products remains…
The preference for herbal/traditional products has grown in recent years, driven by the rising demand for natural and clean ingredients. This trend is evident across the whole of consumer healthcare, but is particularly prominent in paediatric…
Sports nutrition is performing well in 2023 thanks to renewed consumer demand in the post-pandemic period, which is helping the category to surpass pre-pandemic sales levels. Generally, sports nutrition products are used by both professional athletes…
Sports nutrition is performing exceptionally well as the gym culture in Croatia is gaining momentum. Despite limited budgets and low income levels in the country, going to the gym and partaking in other sporting activities are becoming an integral…
Vitamins is witnessing one of the highest growth rates within consumer health in 2023, thanks to robust consumer demand driven by health and wellness trends. Vitamin intake and supplementation is gaining importance in Bosnia and Herzegovina, with…
The pandemic has encouraged several consumer behaviour changes in terms of the purchasing and consumption of vitamins. Croatians are now taking preventative health more seriously and vitamins and supplements are being taken by those who never…
Weight management and wellbeing continues to record strong current value growth rates in 2023, driven by the popularity of health and wellness trends, which is having a significant impact on consumer attitudes and purchasing patterns. COVID-19 is no…
Weight management and wellbeing has a very strong foundation to maintain its current consumer base and expand upon it as around 35% of children and 65% of adults are either overweight or obese in Croatia. For the last decade, Croatians have developed…
Consumer demand for wound care products remains stable in 2023, despite the significant unit price increases which had only a mild effect on retail volume growth. Conversely, current value growth has reached double-digits due to the price rises.…
Retail sales of wound care in Croatia grew with the Russian invasion of Ukraine as the public purchased basic wound care products to donate to those in Ukraine. The Ministry of Health and Ministry of Foreign Affairs published a list of items suitable…