Consumer Health

Wound care is a very mature category in the Dominican Republic, with little innovation or new product launches to spark consumer interest in recent years. The category has consequently seen little in terms of growth given the very high level of…

Wound care is expected to positive current value and volume growth in 2023. The full opening of society, post pandemic, supports volume sales, as people are more active, and as a consequence there are more small injuries. Continuing population growth…

Sales growth of consumer health in El Salvador in 2023 varied across categories. While OTC performed well, growing at above inflation, preventive health categories such as vitamins, dietary supplements and weight management recorded significant…

Analgesics is set to see a decline in sales in 2023 as consumers have migrated away from aspirin in an uncertain economic environment and sought to prioritise household essentials, while turning to other categories to treat basic ailments such as…

Consumer health has seen demand dampened by consumers being confronted with very high inflation. The rate of 9.2% in 2022 was the highest experienced in decades. As a result, more consumers have been forced to prioritise household spending on…

Consumer health in Honduras experienced a year of growth in value terms in 2023 that was in line with the country's inflation. Categories such as analgesics, cough, cold and allergy (hay fever) remedies, dermatologicals, and sports nutrition…

Cough, cold and allergy (hay fever) remedies are widely consumed consumer health items in the Guatemalan market. These products have established broad distribution throughout the country, with products available throughout the modern and traditional…

Top topical antifungals brands such as Canesten (Bayer), Lamisil (Haleon), and Unesia (Genomma) keep this segment competitive as each continues vying for more market share. Consumer demand for these products is expected to remain strong over the…

Towards the end of the review period, direct seller Herbalife launched a new product called Immunity Essentials. This supplement can be mixed into water, tea or other drinks, and is taken once a day to support the functioning of the immune system. It…

Digestive remedies is set to see positive growth in 2023, with hectic modern lifestyles and convenience orientated diets supporting demand. As many consumers have returned to dining out, consuming more street food, and in general straying from the…

Similar to other countries in the region, Guatemala boasts a long history and strong tradition of herbal/traditional remedies and practices of natural medicine. Many of these products are commercialised informally, sometimes in unpackaged or…

Even with the high rate of inflation and growing economic uncertainty in Guatemala, paediatric consumer health is seeing a positive performance. As children are back to in-person learning on a full-time basis and are once again participating…

Steep unit price increases for many sports nutrition products proved to be too much for the category towards the end of the review period, leading to current value decline in 2021 and 2022. Supply chain issues related to protein availability and…

The pandemic period that ushered in a boom for vitamin sales is coming to a close. Many consumers have placed the COVID-19 period in the rear-view mirror and are looking ahead to a world where the SARS-CoV-2 virus is not a constant worry. The…

Weight management and wellbeing sales are set to rise in 2023, led in part by rising unit prices. Strong retail sales growth has been observed in meal replacement, slimming teas, and weight loss supplements, while supplement nutrition drinks has seen…

The wound care category is set to see volume sales continue to fall in 2023, though at a slower pace than in the previous year. The COVID-19 crisis saw people ;largely confined to their homes and less likely to experience the kinds of minor injuries…

Consumer health sales grew moderately in 2023 as consumers prioritised their spending on essential goods over preventive health. As a result, vitamins and dietary supplements and weight management and wellbeing were the most affected. However, sports…

Consumer health declined in volume sales while retail value sales grew below inflation in 2023. This was mainly due to significant falls in the vitamins and dietary supplements and weight management and wellbeing categories while sports nutrition and…

Analgesics benefitted from the era of COVID-19, as consumers sought out pain relief such as acetaminophen and ibuprofen, both of which saw extensive coverage in the media as low-cost products that could treat symptoms of the virus quickly and…

Consumer health shows variable recovery in 2023, with an ongoing return to the normalisation of sales patterns following the atypical period of the pandemic. Challenges, however, continue, such as the departure of President Castillo's government, in…