Consumer Health

Sales of paediatric consumer health products are driven by parents being inclined to invest more to secure the best medication for their children, especially for infants. In this context, imported brands hold greater appeal as they are often…

Despite the tough economic landscape in South Africa and the cost of living crisis in the country consumers continue to purchase paediatric consumer health products. During the review period, consumers cut down on discretionary spending and were even…

Paediatric vitamins and dietary supplements in Tunisia is experiencing remarkable growth in current value terms in 2023. This growth can be attributed to several factors, including the significant presence of both locally produced and imported…

Sleeping pills are in high demand in Egypt, leading to double-digit retail value growth in 2023. Sleep problems are very common in the country, with many people struggling to fall asleep or stay asleep, impacting their daily lives. Sleeping pills can…

Sleep aids has shown another solid performance in 2023, with volume and current value growth rates set to surpass those recorded in 2022. Demand been buoyed by the easing of the pandemic, in that Moroccans have become more likely to experience…

In South Africa, many consumers take their mental health very seriously. Mental awareness and assistance for those experiencing mental health problems is easily available in South Africa through various channels. For example, people have access to…

Demand for sports nutrition products is set to increase in 2023 driven by increased gym membership and a growing cohort of consumers that are passionate about being fit. Demand for sports nutrition is not only confined to body building, but also for…

Value sales of sports nutrition are negligible and it is not expected that the situation will change over the forecast period.

The health and wellness trend encourages a holistic approach to health, considering the lifestyle and habits of a person rather than focusing solely on physical symptoms. It recognises that various aspects of life, including nutrition, exercise,…

In Kenya, sports nutrition is rapidly advancing and enjoyed robust current value growth in 2023. This momentum is driven by the rising health and wellness trend, with individuals increasingly acknowledging the importance of a healthy lifestyle and…

Sports nutrition is underdeveloped in Morocco, with the appeal of such products remaining relatively narrow and only two categories having visible sales. Nonetheless, it continues to expand at an impressive pace, and looks set to post improved…

For many sports enthusiasts, sports nutrition is a vital part of their daily nutritional routine. Many consumers who use sports nutrition are generally active gym users or even play a sport. Sports nutrition products provide those who are exercising…

First Class Distribution is a new player that has emerged in sports nutrition in Tunisia in 2023. This company has gained prominence with it becoming the exclusive distributor of the Optimum Nutrition brand, which was previously distributed by Aecor…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Vitamins are expected to register positive current value and volume growth in 2023. Though the boon from the pandemic is over, many consumers have now adopted the habit of taking vitamins as a preventative health measure. That being said, sales are…

With the fear of the pandemic subsiding and the escalating cost of living seeing consumers prioritising essentials, the demand for vitamins has witnessed a deceleration in growth. While still favoured by higher-income consumers, the majority of…

Vitamins continue to witness strong performance, continuing the positive trend seen across the entire review period, with a double-digit retail sales growth noted in 2023. The COVID-19 pandemic impacted vitamin sales as consumers became more aware of…