Consumer Health

Wound care in Tunisia is experiencing a significant increase in unit prices in 2023 compared to previous years.

Slimming teas is experiencing high demand in Tunisia in 2023, with particular attention being paid to the category leader, BiOrigine Thé Minceur from Laboratoires Vitarmonyl. Tunisian consumers are increasingly seeking natural and holistic approaches…

Tunisia is currently experiencing a shortage of vitamin A due to the fact that the main products that are distributed in the country are imported by the Central Pharmacy, but these are in short supply. This shortage has created challenges in meeting…

First Class Distribution is a new player that has emerged in sports nutrition in Tunisia in 2023. This company has gained prominence with it becoming the exclusive distributor of the Optimum Nutrition brand, which was previously distributed by Aecor…

Paediatric vitamins and dietary supplements in Tunisia is experiencing remarkable growth in current value terms in 2023. This growth can be attributed to several factors, including the significant presence of both locally produced and imported…

Despite being considered a relatively niche area, herbal/traditional paediatric dietary supplements is witnessing growing demand. Parents and guardians are increasingly seeking natural and holistic approaches to support their children's health and…

Laxatives looks set to be the most dynamic category in digestive remedies in 2023 in Tunisia in current value terms. This growth is linked to various factors, including changes in lifestyle and dietary patterns, with consumers leading busier lives…

The advertising of dietary supplements through social media platforms such as Facebook, Instagram, and TikTok is becoming increasingly common in Tunisia. Bloggers, particularly pharmacists and doctors, play a significant role in promoting these…

Dermatologicals in Tunisia is experiencing robust growth in current value terms in 2023 with this being driven by several factors that are contributing to the category’s success. One of the key drivers is the rising urbanisation of the population in…

In Tunisia, there is a strong preference for unit-dose sachets among consumers when it comes to cough, cold and allergy (hay fever) remedies. This format is highly popular and widely used, with brands like Fervex, Gripex, and Doliprex being prominent…

Consumer health in Tunisia is facing a complex landscape characterised by several factors in 2023. Firstly, the global economic crisis has had a significant impact on the demand for consumer health products. With the cost of living rising sharply due…

Sales of analgesics in Tunisia are in decline in retail volume terms in 2023 which can be attributed to several factors. Firstly, there has been a stagnation in prices since 2019, which has limited the potential for revenue growth in the sector.…