Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
As Coronavirus (COVID-19) measures lifted, consumers resumed their regular visits to gyms and leisure centres, in addition to participating in individual and team sports. This has stimulated the demand for sports nutrition in Turkey. In light of the…
The Turkish economy is taking longer to recover from the Coronavirus (COVID-19) crisis and high inflation than many other countries, partly due to the upheaval of political elections, as well as two big earthquakes, which affected around 20% of the…
The demand for weight management and wellbeing products is set to grow over 2023, having experienced fluctuation in the earlier years of the review period. Many consumers continue to struggle to lose weight gained during the periods of lockdown and…
Wound care has seen significant fluctuation in demand since the outbreak of the Coronavirus (COVID-19) pandemic in Turkey. Lockdowns and home seclusion reduced the opportunities for participation in sports and school and outdoor play for children,…
While sales of analgesics are seeing mid-single-digit growth in current value terms in 2023, sales have seen a steep decline in retail volume terms. The main reason for this disparity between value and volume growth in analgesics is the sharp rise in…
The World Health Organisation declared the end of the COVID-19 health crisis in 2023 with this having an overall negative impact on sales of consumer health in retail volume terms. For example, demand for products with a strong focus on immune health…
Cough, cold and allergy (hay fever) remedies received a strong sales boost in 2022 due to consumers returning to working in the office more frequently again and kids returning to in-school classes. This led to consumers spending more time among other…
Dermatologicals is seeing mid-single digit growth in current value terms in 2023, although like many areas of consumer health this is largely the result of price increases. Prices have been rising across all categories of dermatologicals as a result…
Dietary supplements has seen mixed results in 2023 with some categories recording healthy growth while others have seen a steep drop off in demand. Overall, consumers are frequently using dietary supplements in 2023 as they look to lead healthier and…
Digestive remedies continues to see strong mid-single digit growth in current value terms in 2023, albeit this is mainly being driven by price increases rather than an increase in demand. High inflation and the rising cost of manufacturing and…