Consumer Health

Sales of analgesics are seeing robust growth in current value terms in 2023, continuing on from the steady performance seen in 2022. During 2022, sales of analgesics benefited from a sudden peak in cases of flu in the middle of the winter. This was…

Consumer health in Belgium continues to see steady growth in current value terms in 2023, albeit at a slightly slower pace than in the previous year. Among the most dynamic categories are analgesics, sleep aids (driven by high stress levels among the…

Sales of cough, cold and allergy (hay fever) remedies are seeing strong growth in current value terms in 2023. This is partly due to inflation-driven price increases (also the consequence of supply shortages in some cases) and an increase in cough,…

Sales of dermatologicals strongly rely on consumers visiting pharmacies (the dominant distribution channel) as Belgians rarely go first to these stores specifically to purchase such products. Instead these are generally secondary purchases alongside…

Dietary supplements continues to see steady current value growth in 2023, in line with the performance seen in 2022. However, since the beginning of 2022, there has been an explosion in the price of ingredients (often imported) and energy costs and…

Digestive remedies has seen robust current value growth in 2023 due to a combination of two factors. Firstly, Belgians rediscovered the joy of taking holidays, more particularly outbound trips and local excursions. Until the end of 2021, it was…

Longer and stronger periods of pollen and increasing cases of allergies is boosting sales of eye care, primarily allergy eye care. Sales of these products have benefited from high pollen levels in Belgium in the early months of 2023 due to the…

Herbal/traditional products continues to see strong growth in current value terms in 2023. This is partly down to the impact of inflation alongside the rising cost of energy and imported ingredients, with herbal substances often having a higher cost…

During the pandemic many smokers delayed quitting due to the stressful environment and the switch to home working, which resulted in a small drop in volume sales of NRT smoking cessation aids. However, with the pandemic over and with a renewed focus…

While a growing number of adults are now working at home for at least one or two days during the week, most children are now back in nurseries and classrooms from morning until the afternoon, five days a week. As a result, children were not spared by…