Consumer Health

Vitamins is set to record negative results in volume and current value terms for the second year in a row in 2023. While overall consumption of these products in Hungary surged during the early stages of the pandemic due to increased…

Value sales for vitamins are sizeable in Pakistan and continue to register healthy value growth. Multivitamins are expected to register the highest current value growth in 2023 and also account for the majority of value sales. Consumers appreciate…

The end of the pandemic era has influenced sales of vitamins. For example, vitamin C skyrocketed in sales in 2020, as consumers sought out natural immunity boosters in the face of the COVID-19 virus. Following this significant spike, sales then…

The vitamins category saw a significant decrease in volume sales of both single vitamins and multivitamins in 2022, which is set to continue in 2023. According to trade interviews, in the first quarter of 2023 volumes declined by 30% compared with…

Despite some stabilising of retail volume growth in 2023, overall demand for vitamins in South Korea remains higher than pre-pandemic levels. Single vitamins, particularly vitamin C, have been popular since the emergence of COVID-19 as local…

Weight management and wellbeing in Azerbaijan is suffering in terms of volume sales in 2023, with only slimming teas seeing (slowed) positive growth. Weight loss supplements in particular is suffering. A decline in purchasing power, coupled with…

Social media has become a powerful influence in the market for weight management and wellbeing products in Bulgaria. These platforms, which include Instagram, Facebook, YouTube, and especially TikTok, provide consumers with access to videos promoting…

Although weight management and wellbeing is set to register another solid performance in terms of total current value sales growth in 2023, this is largely due to steep price hikes resulting from persistently high inflation in Hungary. With the…

In Pakistan, the messaging around weight management and wellbeing focuses on overall health and wellness. While players also target overweight and obese consumers, many leading competitors focus their messaging on overall health, rather than just…

Abbott Laboratorios SA maintains its lead in weight management and wellbeing, thanks to the success of its Ensure brand in supplement nutrition drinks. Indeed, Ensure holds a strong lead in the category overall, with around a third of all brand…

Disposable income decline and growing prices are leading to a drop in retail volume sales of weight management and wellbeing in 2023. Economising consumers are visiting pharmacies to purchase necessary products, but, as consumers have become more…

Weight management and wellbeing is recording another positive performance in 2023 as local consumers continue on their weight loss journeys following the home seclusion trend of the pandemic, which resulted in sedentary lifestyles and weight gain for…

Price reigns supreme in sales of wound care in Azerbaijan in 2023. While growth in current value terms remains solid, retail volume sales continue to fall – in 2023, at a significantly faster rate than was seen in 2022. The main reason for this is…

The return to outdoor activities in Bulgaria following the lifting of COVID-19 restrictions and the end of home seclusion have had a positive impact on sales of wound care products. As people re-engage in various outdoor pursuits such as sports,…

As occurred in 2022, wound care is set to post moderate growth in current value sales in 2023 but contract in volume terms. These results are explained by persistently high inflation in Hungary, which has continued to erode spending power among…

Despite the difficult economic conditions, including spiralling inflation and local currency devaluation, wound care is expected to registered moderate constant value growth. With society opened up fully, post pandemic lockdowns, there are more minor…

Wound care is another category seeing growth, thanks to consumers’ return to active, out-of-home lifestyles and the return of children and students to schools and colleges. On the companies’ side, they have increased their efforts to gain more…

Consumption of wound care is being stimulated by Serbians’ return to pre-pandemic lifestyles. As consumers spend more time outside their homes, the incidence of the kind of minor injury that requires wound care is rising. In addition, the health and…

The smaller value category of sticking plasters/adhesive bandages continues to see further product differentiation and development through material diversification to attract consumers with innovative formats. For instance, JW Pharmaceutical has been…

Analgesics in Slovenia are projected to experience significant growth in current retail value throughout 2023. Both adult and paediatric analgesics are performing well. During the latter part of the review period, the sector benefited from the…