Tissue and Hygiene

With women spending more time on activities such as visiting fitness centres and travelling in the wake of the pandemic, there was greater demand for a range of menstrual care products, especially higher-value products, in 2023, which led to an…

In 2023, retail sales of menstrual care products in Georgia recorded substantial value growth. This value increase was largely driven by price increases, however, as volume growth was more muted. Inflationary pressures continued to be felt in the…

In 2023, retail sales of menstrual care products in Estonia recorded double-digit growth, though this strong value increase was largely driven by price increases as inflationary pressures continued to be felt in the country. Slim/thin/ultra-thin…

In 2023, the increase in value in menstrual care in Croatia can be primarily attributed to increased prices for raw materials and escalating production expenses. Manufacturers and distributors in Croatia, who were already experiencing margin…

In 2023, menstrual care in Bulgaria witnessed steady retail volume growth despite the continued unit price increases in the category. Price inflation was most notable at the beginning of the year when inflation was still at its peak from 2022.…