Tissue and Hygiene

In 2023, personal wipes in Colombia recorded high price increases, which led to a retail volume decline, despite double-digit retail value growth. Wipes had been amongst the strongest performing tissue and hygiene categories over the review period,…

In 2023, tissue and hygiene products in Colombia continued to face price hikes above the inflation rate. While high prices led to positive retail value growth, this placed pressure on retail volume sales. Economic uncertainty affected consumers'…

In 2023, incontinence Rx/Reimbursement recorded a rate that, although positive, has been the lowest since 2020. Even though these products are covered by MIPRES, a system in which physicians prescribe medicines, nutritional supplements, and diapers…

In 2023, retail tissue in Colombia recorded positive, double-digit retail value growth, bolstered by rising inflation and ongoing price hikes. However, retail volume growth for toilet paper remained low, despite players reducing the meters and weight…

In 2023, retail adult incontinence in Colombia registered a slowdown in retail volume terms compared to the COVID-19 years. Despite this, retail volume sales exceeded the volume rates recorded in 2019. However, price increases, although smaller…

In 2023, retail volume sales of nappies/diapers/pants in Colombia continued to be steady. Due to rising inflation and hikes in price points, Colombian parents were forced to make budget adjustments to cover basic needs. Price pressure saw consumers…

Menstrual care in Colombia recorded double-digit retail value growth in 2023, driven by rising inflation and ongoing price hikes. Although Nosotras remained the leading brand on the landscape, the player lost market share in 2023 as consumers sought…

In 2023 in Colombia, AFH (away-from-home) tissue continued to record positive growth rates, with volume exceeding rates recorded in 2019. This performance was supported by the total return to normality after COVID-19 restrictions were lifted. This…