Tissue and Hygiene

2023’s tissue market saw a complex dance between rising costs and consumer spending. While raw material and manufacturing costs pushed up prices across all categories, particularly napkins, paper towels and toilet paper, volume sales continued to…

In 2022, prompted by increased costs throughout the supply chain and a high inflation environment in the US, players in the hygiene space and beyond were forced to raise prices for their products. Adult incontinence was not exempt from these external…

Inflation and subsequent consumer spending rationing are intensifying the need for differentiation through value-adding innovations that resonate well with millennial and generation Z parents – key audiences for nappies/diapers/pants. Understanding…

In 2022, the US experienced 8.0% inflation (Euromonitor International Economies and Consumers Annual Data) that catalysed consumer pullback across consumer goods industries. With US consumers grappling with higher prices and an overall increased cost…

The US away-from-home (AFH) tissue segment continued to post strong positive value and volume growth in 2023, assisted by companies’ implementation of increasingly rigid back-to-office policies. While some in-office mandates still consider the hybrid…