Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Throughout 2023, the economic crisis in Turkey cast a substantial shadow over tissue and hygiene sales, leading to a marked decrease in consumers' disposable incomes. This financial strain prompted individuals to adopt more frugal spending habits,…
In 2023, inflation was once again the major factor impacting the performance of tissue and hygiene in the UK. Both retail tissue and retail hygiene experienced high single-digit value growth in 2023, mainly propelled by the high inflationary…
Tissue and hygiene struggled to grow in volume terms in 2023, with many threats on the horizon. This included high price increases, dampening demand, as well as threats from non-disposable categories in menstrual care and hygiene but increasingly in…
In 2023, tissue and hygiene in Switzerland posted modest value sales growth fuelled by high inflation.
Retail value sales of tissue and hygiene grew in 2023, underpinned by rising retail price points. In retail volume terms, price increases dampened the magnitude of volume growth rates relative to value.
2023 was marked by considerable challenges with regard to the raw materials required for tissue and hygiene products. Dramatic fluctuations in cellulose prices alongside general inflation led to rising costs for most players which they were forced to…
In 2023, tissue and hygiene in Portugal recorded positive retail value growth, boosted by increased price points. However, the prevalence of low wages, global price increases, and rising interest rates strongly impacted consumer purchasing behaviour,…
Tissue and hygiene experienced robust value growth in Norway in 2023, driven primarily by persistent inflationary pressures. While inflation moderated from its 2022 spike, it remained elevated historically, resulting in notable percentage increases…
Tissue and hygiene continued to see healthy value growth in Italy in 2023, supported by inflationary pressures which have pushed up unit prices. Meanwhile, this same inflationary environment is causing price-sensitivity in consumers, thus, many…
Tissue and hygiene registered solid retail volume growth in 2023, reflecting the strong consumer demand for tissue and hygiene in Ireland. Overall consumption has lowered compared to 2022 levels, as demand patterns normalised within the tissue and…