Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
As in other categories, retail adult incontinence in Denmark was affected by higher product prices at the end of the review period. Higher manufacturer and retailer input costs, for example, increased operating costs, such as material sourcing,…
The growing ageing population in Finland acted as a primary catalyst for the volume sales growth of adult incontinence products throughout 2023. Heightened consumer awareness regarding incontinence issues, coupled with proactive educational efforts…
In terms of impact on volume sales, demographic trends supported adult incontinence more than any other category within tissue and hygiene in France in 2023. The country’s elderly population keeps on expanding, increasing the number of potential…
The demand for retail adult incontinence in Germany, comprising both light and moderate/heavy options, continued to grow in 2023. This growth trajectory can be attributed to factors that include an ageing population and the growing prevalence of…
In 2023, retail adult incontinence in Greece recorded positive retail value and volume growth, with value sales boosted by rising price points. Unlike other hygiene product categories where the share of private labels is low, this is not the case…