Tissue and Hygiene

Tissue and hygiene in Finland witnessed a notable change in 2023, marked by a slowdown in price increases. However, the lingering effects of previous hikes left consumers highly attuned to costs, driving a preference for more affordable options. The…

Value sales of RX/reimbursement adult incontinence products registered moderate growth in 2023. For many people who are embarrassed about incontinence issues, there is a preference to buy incontinence products online, despite insurance reimbursement…

Rx/reimbursement adult incontinence remained in a slump in Italy in 2023, as the government continues to reduce its spending in the healthcare system. In 2024, public expenditure in hospitals and so-called “Community Health Houses” will be further…

In 2023, retail value sales of retail tissue in the Netherlands experienced solid growth. However, declining disposable incomes are leading some consumers to decrease their usage of toilet paper. Adjustments in their purchasing behaviour have…

Value sales in retail tissue were supported by inflationary pressures surrounding the paper industry in Italy in 2023. The paper industry is highly energy intensive, including in terms of water volumes used, thus costs have skyrocket for…

Retail tissue in Ireland witnessed a second year of high current value growth in 2023, underpinned by unit price increases, as well as buoyant demand for tissue products. However, the impact of inflation has subsided in 2023, putting less pressure on…

In 2023, retail tissue in Greece saw a substantial uplift in retail value growth, driven by ongoing inflation. The retail price of tissue products saw significant hikes in 2022, which continued in 2023; the consequence of rising costs of raw…

Despite facing challenges such as escalating prices, retail tissue in Finland exhibited a decline in 2023, with paper towels experiencing a more pronounced decrease compared to toilet paper. The latter, deemed a necessity, demonstrated greater…

Retail value sale of retail adult incontinence products recorded moderate growth in 2023. Rather than buy retail adult incontinence, many consumers often revert to pantyliners or menstrual care products in order to save money. As menstrual care…

Italy’s ageing population continued to support value sales in retail adult incontinence in 2023. Here we also note cross-category trends which focus on wellbeing and helping to enhance the quality of consumers’ lives and their overall holistic…

Retail adult incontinence in Ireland registered solid growth in volume growth in 2023, with both light adult incontinence and heavy/moderate adult incontinence performing well. Rising levels of obesity in Ireland, combined with an ageing and…

In 2023, retail adult incontinence in Greece recorded positive retail value and volume growth, with value sales boosted by rising price points. Unlike other hygiene product categories where the share of private labels is low, this is not the case…

The growing ageing population in Finland acted as a primary catalyst for the volume sales growth of adult incontinence products throughout 2023. Heightened consumer awareness regarding incontinence issues, coupled with proactive educational efforts…

Retail value sales of nappies/diapers/pants recorded moderate growth in 2023. In 2022, a slight increase in the number of babies born led to an increase in sales of nappies/diapers, especially new born and standard, in volume terms. However, this was…

Value growth in nappies/diapers/pants maintained its performance in Italy in 2023, supported by inflationary pressures which have pushed up unit prices. That said, consumers in Italy remain resistant to lowering the quality of the nappies/diapers…

Nappies/diapers/pants in Ireland witnessed only marginal volume growth in 2023, with newborn nappies/diapers and standard nappies/diapers both seeing declines. The long-term trend of falling birth rates is reducing demand for nappies, especially for…

In 2023, nappies/diapers/pants in Greece was subject to price hikes; the result of an increase in production and logistics costs. Despite the increase in prices in 2022, retail prices rose further across all subcategories in 2023 as manufacturers and…

Amidst the backdrop of continued decline in birth rates during 2023, Finland's nappies/diapers/pants market witnessed a marginal decrease in volume sales. However, this decline was counterbalanced by a surge in value, attributed to price escalations…

In 2023, retail value sales of menstrual care recorded moderate growth in the Netherlands. More initiatives to compensate for menstrual poverty were seen in 2023 especially in some cities, where such activities have been in place for some time at the…

The rise of pharmacies as “information hubs” in 2023 is connected to the performance of menstrual care in Italy. Indeed, pharmacies are increasingly becoming hubs for female consumers, around different topics, and including sensitive subjects. For…