Tissue and Hygiene

Unit price points for Rx/reimbursement adult incontinence experienced a high but moderating spike in Norway in 2023. This increase can be attributed to inflationary pressures, including rising input costs such as energy, materials, labour, and…

Despite challenging economic conditions, limited purchasing power, and elevated inflation, retail tissue showed resilience with it recording double-digit growth in current value terms for the second consecutive year in 2023. However, it is important…

Household spending power in Norway is under strain due to the combination of price inflation and higher interest rates, leading to a more cautious approach to purchasing decisions. With inflation persisting at a rate of 5% in 2023, according to…

Retail adult incontinence remained one of the more resilient categories in tissue and hygiene in 2023 with it recording growth both in current value terms but also retail volume terms. This was in large part due to the essential nature of these…

The growth of retail adult incontinence in Norway in 2023 continues to be predominantly driven by the ageing population. Factors such as increased awareness, improved availability through grocery retailers, reduced stigma surrounding incontinence,…