Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
In Asia Pacific, key factors of digitalisation, industry upgrades, and demographic shifts are collectively reshaping the landscape and consumer behaviours. This report explores the motivations, preferences and purchasing patterns of health and beauty…
As demand for tissue and hygiene products further recovers, key demographic fundamentals and lifestyle factors are back as drivers of category performance. With inflation still imposing pressure on consumer spending, businesses need to benchmark…
Sales of tissue and hygiene are dominated by offline retailers, mainly driven by supermarkets, pharmacies and hypermarkets. Since the onset of the COVID-19 pandemic, e-commerce has been thriving with increasing acceptance from broader consumer groups…
This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Tissue and hygiene players face a challenging environment of tighter consumer spending. Volume declines and softness are recurring themes that are forcing market players to reassess their priorities. Those banking on premiumisation, the blurring…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Euromonitor International updated the Tissue and Hygiene Forecast Model in July 2023, applying the latest macroeconomic consensus to review 2023-2027 category projections. This report reviews top line changes to this outlook, indicating the main…
The disposable wet wipes space is undergoing a clean evolution, as approaches to cleaning evolve against the backdrop of inflation, urbanisation and pandemic-led wellness reinforcement. This report examines the growth dynamics and competitive…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…