Market research on the industry for dairy products and alternativ...
Market research on the industry for dairy products and alternatives. Standardised and cross-comparable statistics including total market sizes, brand shares, distribution and industry trends. Insight and data cover baby food, butter and spreads, che...
Milk production in Serbia is facing significant challenges in 2023. The decrease in the production of raw milk has led to a shortage of milk on retail shelves since the third quarter of 2022, with several Serbian regions facing a shortage of raw…
In an overarching cross-category trend, drinking milk products is seeing value growth supported by high unit prices driven by costs, alongside volume slumping in a price-sensitive environment. Indeed, unit prices at shelf level have been driven up by…
In 2023, dairy producers in Poland employed innovative marketing campaigns to stimulate the sales of drinking milk products. The Dairy Cooperative Piatnica (OSM Piatnica) launched a notable campaign promoting its fresh milk, distinguished by its…
In 2023, increased fodder prices have driven up unit prices of locally sourced raw milk, as well as the price of domestic and regional drinking milk brands. Nonetheless, consumer demand remains stable due to the abundance of locally and regionally…
2023 saw further fluctuations in the retail volume sales performance of drinking milk products in Lithuania as demand contracted after positive growth was recorded in 2022. This followed a negative retail volume performance in 2021 after positive…