Dietary supplements

The growth of dietary supplements decelerated due to a shift in consumer behaviour back to pre-pandemic shopping patterns, characterised by reduced emphasis on vitamins and dietary supplements. Additionally, the escalating cost of living is placed…

Consumers are becoming more conscious of the significance of maintaining a balanced diet, recognising that modern lifestyles, characterised by long work hours and frequent dining out, often contribute to unhealthy eating habits. Consequently,…

There is a growing awareness of the significance of a balanced diet and the role that dietary supplements can play in addressing deficiencies. Lifestyle changes, longer work hours and a lack of time for nutritious meal preparation are prompting more…

During the review period, South Africa experienced high levels of inflation that impacted essential categories such as food, fuel and even mortgage payments. Consumers were cutting down on discretionary spending as they had less disposable income.…

The advertising of dietary supplements through social media platforms such as Facebook, Instagram, and TikTok is becoming increasingly common in Tunisia. Bloggers, particularly pharmacists and doctors, play a significant role in promoting these…

There is a growing focus on preventive healthcare in Egypt; consumers have become more occupied with ways to prevent illness and maintain their health, particularly following the outbreak of COVID-19. While many are keen to reduce the risk of chronic…

Growth in total dietary supplements current value sales in Morocco in 2023 is expected to surpass that recorded in 2022, as are volume growth rates for most categories. Just as with vitamins, rising health awareness is leading more people to…

Dietary supplements are expected to register positive current value and volume growth in 2023. Though the boon from the pandemic is over, many consumers have now adopted the habit of taking dietary supplements as a preventative health measure. That…