Dietary supplements

In the wake of Coronavirus (COVID-19), a growing number of local consumers are re-examining their diets. Obesity was identified as a major risk factor for developing severe symptoms, if one contracted the virus. As a result, consumers changed their…

Women’s health has become a key brand focus for players in 2023, across a range of consumer health categories, particularly dietary supplements. Regarded by many as a theme rather than category or positioning, the concept is influencing activity and…

Dietary supplements in the Netherlands presents a varied picture in terms of retail volume and value growth during the review period. Amidst the Coronavirus (COVID-19) pandemic, there was a surge in the retail sales of dietary supplements known to…

In 2023, minerals are the most sought-after dietary supplement in Switzerland. Protein supplements, probiotics and calcium have been showing the highest demand among dietary supplements. Herbal and traditional supplements, on the other hand, have…

The health and wellness trend continued have a positive impact on sales on dietary supplements in 2023 as consumers focused on preventative health measures, rather than treating symptoms as they occurred. This trend was exacerbated by the COVID-19…

While value growth of dietary supplements is slowing as economic pressures hinder more frequent purchases by consumers, the category remains a more dynamic performer than vitamins in 2023. Although health and wellness have become the primary concern…

After a sharp spike in growth in retail volume terms in 2020 following the outbreak of COVID-19, sales of dietary supplements with an immune system positioning continued to normalise in 2023. Ginseng, for instance, looks set to register a significant…

Sales of dietary supplements remained relatively stable throughout the review period and into 2023, despite the influence of the COVID-19 pandemic. Unlike vitamins, which surged in popularity during the early stages of the pandemic, dietary…

Dietary supplements is set to see strong growth in current value terms in 2023. One major driver of this performance is the dynamic growth being seen in probiotic supplements in 2023, which is set to see the second consecutive year of double-digit…

Healthier lifestyles and a focus on immune system support are the key drivers of dietary supplements sales in 2023. Concerns surrounding COVID-19 led more Irish consumers to start taking dietary supplements on a regular basis as a preventive measure…