Dietary supplements

Retail value sales of dietary supplements continue to grow strongly in 2023, albeit at a marginally slower pace compared to the previous two years. The rising demand for dietary supplements has been significantly influenced by the pandemic when local…

During the pandemic, the popularity of dietary supplements skyrocketed as people sought preventative strategies to boost their immune health and minimise the impact of COVID-19. At this time, state customs officials actively promoted the import of…

For the second consecutive year, dietary supplements is expected to register a significant fall in volume sales. Two main factors are causing this negative performance. With concerns about COVID-19 abating, consumers are less concerned about boosting…

In the wake of Coronavirus (COVID-19), a growing number of local consumers are re-examining their diets. Obesity was identified as a major risk factor for developing severe symptoms, if one contracted the virus. As a result, consumers changed their…

The advertising of dietary supplements through social media platforms such as Facebook, Instagram, and TikTok is becoming increasingly common in Tunisia. Bloggers, particularly pharmacists and doctors, play a significant role in promoting these…

Following the initial high growth phase of the pandemic in 2020, and subsequent slowdown in growth in 2021 as panic-buying receded, dietary supplements has re-entered a period of consistency, and is set to continue to grow at a moderate pace in…

Women’s health has become a key brand focus for players in 2023, across a range of consumer health categories, particularly dietary supplements. Regarded by many as a theme rather than category or positioning, the concept is influencing activity and…

Dietary supplements has witnessed a surge in products targeting beauty and anti-ageing, which reflects consumers’ growing desire for holistic wellness solutions and the “beauty from within” trend. Supplements such as co-enzyme Q10, which is known for…

Probiotic supplements generated further positive sales growth in 2023 as the category continued to recover from the significant sales declines registered in 2021. Many consumers began taking probiotic products as a way of strengthening their immune…

Dietary supplements in the Netherlands presents a varied picture in terms of retail volume and value growth during the review period. Amidst the Coronavirus (COVID-19) pandemic, there was a surge in the retail sales of dietary supplements known to…

Dietary supplements enjoyed strong retail volume and current value growth in the wake of the Coronavirus COVID-19) pandemic. However, as the threat of the virus eased and related restrictions lifted, the category experienced stabilisation. Consumers…

In 2023, Thailand witnessed a continued strong demand for dietary supplements, reflecting a heightened consumer interest in preventative health. While fears surrounding the COVID-19 pandemic had largely subsided, there remained a key focus on…

Overall volume sales of dietary supplements in Taiwan have picked up in 2023, with most categories set to show improved results in this regard as compared to 2022. As with vitamins, demand has been buoyed by the growing adoption of more holistic and…

In 2023, minerals are the most sought-after dietary supplement in Switzerland. Protein supplements, probiotics and calcium have been showing the highest demand among dietary supplements. Herbal and traditional supplements, on the other hand, have…

The health and wellness trend continued have a positive impact on sales on dietary supplements in 2023 as consumers focused on preventative health measures, rather than treating symptoms as they occurred. This trend was exacerbated by the COVID-19…

While value growth of dietary supplements is slowing as economic pressures hinder more frequent purchases by consumers, the category remains a more dynamic performer than vitamins in 2023. Although health and wellness have become the primary concern…

Ginseng remains by far the largest value category within dietary supplements in South Korea. As ginseng is well-known for its overall immunity support, this category is experiencing stable demand, whilst also remaining popular for gifting, with red…

During the review period, South Africa experienced high levels of inflation that impacted essential categories such as food, fuel and even mortgage payments. Consumers were cutting down on discretionary spending as they had less disposable income.…

The COVID-19 pandemic, conflict in Ukraine, and escalating living expenses have intensified mental health worries among Slovenian consumers. Consequently, many are searching for dietary supplements and vitamins that enhance their mood and alleviate…

The Coronavirus (COVID-19) pandemic brought spikes in retail volume and current value growth across most categories of dietary supplements in 2020 and 2021. Dietary supplements with immune system positioning saw particularly strong interest from…