Direct Selling

Market research on the retailing industry. Our reports feature a ...

Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

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Country Report

Direct Selling in South Korea

Apr 2024

Direct selling saw little movement in its value sales in current terms in South Korea in 2023, with just a slight decline seen. In April 2023, a legal shift unfolded, permitting sponsored direct sellers to engage in non-face-to-face transactions…

USD 1,195
Country Report

Direct Selling in India

Mar 2024

Direct selling saw solid current value growth in India in 2023, although the rate of increase slowed compared with the previous year, returning to growth similar rates to those seen pre-pandemic. Nevertheless, this was impressive, considering the…

USD 1,195
Country Report

Direct Selling in Hong Kong, China

Mar 2024

Direct selling returned to growth in current value terms in Hong Kong in 2023. However, during the pandemic the channel saw little disruption compared with many others in retail, holding up relatively well, with only minor declines. Social media…

USD 1,195
Country Report

Direct Selling in Indonesia

Mar 2024

Direct selling saw a marked fall in sales in current value terms in Indonesia in 2023. The channel generally struggled during the review period, having been heavily impacted by the COVID-19 crisis. Direct selling was not viable at the height of the…

USD 1,195
Country Report

Direct Selling in China

Mar 2024

Several years of current value decline were seen in direct selling in China during the pandemic, as the direct selling business model relies heavily on hosting meetings or gatherings to introduce products and recruit new sales personnel, which was…

USD 1,195
Country Report

Direct Selling in Vietnam

Feb 2024

Direct selling declined in terms of current value sales in Vietnam in 2023, with the drop driven by the continued fall of leading brands Herbalife Nutrition, New Image, and Amway as they struggled in the context of global inflationary pressures.…

USD 1,195
Country Report

Direct Selling in Thailand

Feb 2024

Direct selling in Thailand continued to fall in terms of current value sales in 2023, in a persistent decline that began in 2020 and has not let up since. However, the rate of the drop was significantly slower than in the previous year of 2022. The…

USD 1,195
Country Report

Direct Selling in Taiwan

Feb 2024

Direct selling companies in Taiwan are undergoing a significant transformation as they adapt to the evolving retail landscape, with a notable trend being the embrace of digital transformation. Recognising the increasing prominence of e-commerce and…

USD 1,195
Country Report

Direct Selling in Singapore

Feb 2024

2022 was a strong growth year for direct selling in Singapore, due to the resumption of events and pre-pandemic lifestyles, which made it easier for sales agents to conduct outreach and engagement activities. While the channel recorded a marginal…

USD 1,195
Country Report

Direct Selling in the Philippines

Feb 2024

Following a three-year period of decline, direct selling in the Philippines registered modest growth in current value terms in 2023. The channel suffered losses during the pandemic, when agents were unable to sell to their customers on a face-to-face…

USD 1,195
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