Direct Selling

Stores continue to invest in systems that make buying easier, more convenient, frictionless, while e-commerce players are expanding their shopping capabilities, helping consumers to find better, more targeted products. In the process, these two…

Direct selling declined in terms of current value sales in Vietnam in 2023, with the drop driven by the continued fall of leading brands Herbalife Nutrition, New Image, and Amway as they struggled in the context of global inflationary pressures.…

Direct selling re-emerged during the review period, following many years of absence from Uzbekistan. Following poor performances, most companies had exited this channel prior to the review period in 2012, due to tightening restrictions, including…

Following a three-year period of decline, direct selling in the Philippines registered modest growth in current value terms in 2023. The channel suffered losses during the pandemic, when agents were unable to sell to their customers on a face-to-face…

Direct selling in Thailand continued to fall in terms of current value sales in 2023, in a persistent decline that began in 2020 and has not let up since. However, the rate of the drop was significantly slower than in the previous year of 2022. The…

Direct selling companies in Taiwan are undergoing a significant transformation as they adapt to the evolving retail landscape, with a notable trend being the embrace of digital transformation. Recognising the increasing prominence of e-commerce and…

Direct selling saw little movement in its value sales in current terms in South Korea in 2023, with just a slight decline seen. In April 2023, a legal shift unfolded, permitting sponsored direct sellers to engage in non-face-to-face transactions…

2022 was a strong growth year for direct selling in Singapore, due to the resumption of events and pre-pandemic lifestyles, which made it easier for sales agents to conduct outreach and engagement activities. While the channel recorded a marginal…

Despite growing consumer awareness and the presence of questionable brands and products in the direct selling channel, the channel continues to remain relevant, particularly in rural areas where malls and shopping centres are fewer in number. In…

Direct selling in Malaysia showed resilience during the pandemic, particularly in the case of companies specialising in health and wellness products. Seeking ways to stay healthy, local consumers increasingly turned to health supplements and…