Direct Selling

Direct selling is seeing positive growth in 2022, albeit below the level of inflation. The category took a hit during the era of the pandemic, when restrictions on person-to-person contact severely dampened value sales, and 2021 only saw a modest…

Direct selling registered a fall in constant value sales in 2022, as double-digit inflation caused by the energy crisis stemming the war in Ukraine dampened volume sales. In fact, direct selling was the worst performing retail channel in 2022, as…

Growth in direct selling current value sales in 2022 was up significantly on 2021. While this was partly because spiralling inflation caused unit prices to rise, the improvement was primarily explained by reduced concern about community transmission…

Although value sales through direct selling are low in Georgia, they showed a slight increase in 2022. There is a shift away from this channel due to growing competition from online players, which provide a greater assortment of products and the…

Before the pandemic, direct selling vendors were making efforts to improve their digital presence by providing both social media communication and e-commerce services in order to meet the demands of their customers and remain relevant. This shift to…

Health and beauty direct selling continued to dominate retail value sales in 2022, especially through beauty and personal care products. Traditionally, direct selling in Latvia is a well-known channel for beauty products. Moreover, health and beauty…

Stores continue to invest in systems that make buying easier, more convenient, frictionless, while e-commerce players are expanding their shopping capabilities, helping consumers to find better, more targeted products. In the process, these two…