Eye Care

With consumers spending more time in front of screens, whether as a result of home working or e-learning, retail sales of eye care products continued to see healthy growth in constant value terms in 2023. The COVID-19 pandemic led to an increased use…

Eye health is an ongoing concern for Australians, with this worsening for many people over the last five years. With rates of chronic eye conditions such as myopia increasing amongst consumers, there is growing demand for eye care products to help…

Elevated inflation and spiralling manufacturing costs has led to further price increases within eye care in Austria which has helped to support current value growth in 2023 but has led to a significant decline in retail volume terms. Despite seeing…

Longer and stronger periods of pollen and increasing cases of allergies is boosting sales of eye care, primarily allergy eye care. Sales of these products have benefited from high pollen levels in Belgium in the early months of 2023 due to the…

Eye care is expected to maintain positive momentum in both volume and current value terms in Brazil in 2023. A lasting long-term effect of the COVID-19 pandemic has been increased screen time, which has driven demand for eye drops across virtually…

The maturity of the market in Bulgaria implies that most potential customers are already using or have easy access to eye care products, reaching a saturation point in terms of penetration. This situation can lead to intensified competition among…

Eye care is projected to post positive retail value (constant 2023 prices) growth in 2023. While moderate, growth is expected to be higher than in the previous years of the review period, partly due to strong unit price increases. Meanwhile, in…

Eye care in Chile is experiencing declining retail volume sales in 2023, primarily due to greater mobility outside of the home and the transition back to in-person work settings. In 2020 and 2021, standard eye care experienced a notable upturn in…

In 2023, eye care in China is set to maintain moderate current value growth. The eyes, being one of the most vital human senses, have always been a focal point of concern, resulting in relatively stable demand for eye care products. Particularly in…

The occurrence of dry eye in Colombia is on the rise, with an estimated 35% to 40% of the population experiencing this condition, although official statistics are unavailable. The emergence of new habits during the pandemic and post-pandemic period,…

Eye care is expected to register an increase in both current value and volume sales in 2023, partly as a result of rising inflation due to the ongoing war in Ukraine, which is driving up retail prices. In addition, local consumers spend more time…

Egypt has a hot and dry climate, and this causes many consumers to suffer from dry eye. Additionally, an increasing population uses screens while working in an air-conditioned environment, which can further exacerbate dry eye symptoms.

Eye care sales are set to rise in 2023. The increasing use of digital screens for both work and leisure, with smartphones becoming ever more central to virtually every area of consumers’ lifestyles, is driving up the prevalence of a variety of eye…

Vision disorders continue to increase in France, stemming from greater exposure to digital screens and a decrease in the time spent outdoors. Post-pandemic, working from home has become a permanent measure for many former office-based employees, at…

Over the review period, eye care continued to benefit from the growing demand for products that can soothe eye fatigue, which is mainly resulting from extended exposure to digital devices, mainly computers, smartphones, TVs and tablets. Sales…

Unlike most other OTC categories, in which marketing activities targeted not only the pharmaceuticals community, but also consumers, this was not previously the case in eye care. Companies would reach out to doctors and to chemists/pharmacists in…

In Hong Kong, the increased frequency and time spent using 3C products, (in particular, computers, smartphones and tablets) among people of all generations has led to a growing need for effective eye care solutions. As individuals spend more time…

With high inflation continuing to drive up unit prices and weaken purchasing power among Hungarians, eye care is set to see total volume sales contract for a second consecutive year in 2023. However, the rate of decline should be slower than that…

Eye-related issues, such as dry eyes, are predominantly prevalent in urban areas, due to the harsh environmental conditions and prolonged digital exposure. According to Euromonitor’s Economies and Consumers data, only 36% of the population in India…

In 2023, eye care is expected to maintain healthy retail volume and current value growth, although the rates of increase are set to be slower than in the previous year. Eye care products are considered a necessity, since eye health is considered…